Unveiling Value and Transparency in Product-Led Strategies...
A talk with the CEO of ProductLed, Wes Bush. Wes is the author of the book "Product-Led Growth: How to Build a Product That Sells Itself", which has been read by over half a million people. The conversation revolved around creating experiences, particularly content experiences, and how they support various aspects of business growth. Wes, as a content-led business owner and an expert in product-led growth, provided valuable insights into what product-led growth means and how it is evolving.
Wes defines product-led growth as using the product to acquire, engage, and monetize users. He emphasized the importance of creating a product that sells itself and delivers an exceptional user experience. This approach contrasts with the traditional sales journey, focusing on selling and then engaging customers. In product-led growth, the emphasis is on acquiring, engaging, and then monetizing customers. Wes explained that this shift changes everything in how businesses approach acquisition, engagement, and monetization.
Wes discussed the challenges of implementing a product-led growth strategy. One of the difficulties is that the category is still immature, so people may not fully understand the problem that the product solves. Wes also talked about the importance of creating a content journey that guides customers through the decision-making process. This involves providing content assets that help customers think through the decision of whether the product is right for them.
