SAMSUNG PROPRIETARY AND CONFIDENTIAL 143 PLP Guidance SAMSUNG DIGITAL TOOLKIT 1 Minimum of 5 Samsung products to be included on the 1st page of all TV PLPs with Samsung in the top position. 2 Minimum of 5 Samsung products to be included on the 1st page of filtered PLPs. 3 Ensure relevant badging of specific functionality is included such as technical features e.g. Quantum Matrix Technology Pro, or use case functionality such as ‘Best For Movies’ or ‘Best For Gaming’ Messaging about the exclusivity of the new Samsung TV features should accompany specific functionality badging. Neo QLED 8K Latest Smart TV Competitor Crystal UHD Competitor Competitor Competitor Samsung Samsung Samsung Samsung Samsung Competitor Competitor Samsung Competitor Samsung Samsung Competitor Samsung Competitor Quantum Matrix Technology Pro 3 1 2 Dolby Atmos®