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SAMSUNG PROPRIETARY AND CONFIDENTIAL Paid Social Recommendations SAMSUNG DIGITAL TOOLKIT 1 Each advert should include key information such as brand and product name as well as call -outs on USPs. Carousel style adverts help utilise several images and can help explain several concepts at once. 2 The landing page should reflect the product(s) advertised with no competitor products displayed. Ensure UTM parameters are used to measure and track the impact of adverts and targeting options. 3 Ensure each advert has a range of creatives and that it is shown on a variety of platforms (Facebook, Instagram) and placements (News Feed, Stories). 4 Ensure your campaigns are segmented by relevant targeting. Product remarketing will be effective for conversion, while interest targeting can provide greater reach. 5 Make sure all placements are on -brand and that Brand Safety measures have been considered ahead of launching paid activity. During promotional periods, review spammy comments and undesirable locations that ads have appeared in. 1 Retailer Logo Sponsored Carousel Image 1 PRODUCT IMAGE WITH TEXT OVERLAY OF KEY FEATURE Carousel Image 2 PRODUCT IMAGE WITH TEXT OVERLAY OF KEY FEATURE KEY FEATURE Shop Now KEY FEATURE Shop Now Push your viewing experience to the limit with the Samsung QN900C 8K smart TV. Thanks to a nearly -invisible bezel, black edges are shrunk to almost nothing, and and slim frame removes any distractions so you can get a more immersive viewing experience.

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