SAMSUNG PROPRIETARY AND CONFIDENTIAL Provide opportunities for trade- up SAMSUNG DIGITAL TOOLKIT Where applicable encourage opportunities for users to trade -up at: • PLP • PDP Example Function; - Compare Function/Toggle Samsung 8K 65” Neo QLED Smart TV QN90B 2022 Product Lead Image Add to Cart • Key Features / Bullet Points • Key Features / Bullet Points • Key Features / Bullet Points • Key Features / Bullet Points Product Name Research Highlights: - Over 50% of users would consider purchasing a complementary product with a Samsung product, when prompted - Communicating the benefits of compatible products increased purchase consideration from 7% to 14% (vs. promoting the product as a bundle/add on with no explanation of Features and Benefits). - Complimentary products are most noticeable when placed higher up on the page.* *Source: Samsung Simulated Multi -Variant Testing March 2021 For Older Models £1,299.00 Compare Trade -Up (Pop -Up Details) Samsung 8K 65” Neo QLED Smart TV QN900C 2023 Example structure