SAMSUNG PROPRIETARY AND CONFIDENTIAL Te x t A d G u i d a n c e SAMSUNG DIGITAL TOOLKIT 1 Samsung is mentioned first in main ad text (e.g. meta description) if possible/if other brands are mentioned. 2 Samsung is mentioned in sitelinks/call outs if used (leading to PLPs filtered for Samsung products, flagship Samsung devices and Samsung brand pages). 3 Ad leads to a page where Samsung products are featured prominently. 3 Samsung Samsung TV Samsung Samsung Samsung Samsung Samsung Samsung Samsung 2 1 Samsung Samsung Samsung Latest Smart TV Keyword example: “Smart TV”