Strategic Report ESG: sustainability and corporate responsibility continued Our performance in 2021 Our Sustainable Work performance 2020 2021 Total number of projects 7,800 14,311 Total registered For Good projects 41 251 Hours registered on For Good projects n/a 123,059 Net revenue from registered n/a £23,609,684 For Good projects All registered For Good projects n/a 4.21% as % of total revenue (all projects, paid, discounted, pro bono) Purpose-Driven clients n/a 69 Net revenue from Purpose-Driven n/a £13,952,540 client projects % of total revenue for Purpose-Driven n/a 2.49% client projects % of net revenue from projects n/a 0.93% for alcohol and tobacco clients Donations to charity £356,568 £87,090 (0.12% of our net revenue) (0.02% of our net revenue) Hours donated to community n/a 1,460 hours and charity services % of net revenue invested in innovation 1.23% 0.07% In 2021, we developed a Sustainable Work sustainably as possible by taking energy Manifesto to integrate sustainable solutions consumption, waste management and catering more systematically. It impacts on the into account. In addition to the design, we materials we use, our activities, such as developed sustainable set rules for those who business flights, as well as the end product use the studio. This can function as a template we deliver. Options such as a production that for other production hubs around the world. is mobile-first or a product that only enables Inclusion and representation the consumer to watch the content when connected to wi-fi, for that reason results in a Working sustainably also means that reduction in energy. Another efficiency gain can we take the social aspects into account. be reached through integrated productions. As digital advertisers and marketers, we can In 2021, more than 20 of our projects were deepen customer connections by ensuring registered as integrated. As these measures that audiences see themselves reflected differ per project, we are working on authentically in our content. It is important separate guidelines. to consider not only who is represented in images, but also how, and adjust for cultural Sustainable film production differences globally. We have developed a As an important part of our client work, film ‘Practical Guide to Inclusive Marketing’, production is included as a separate stream a website created to promote inclusion and within our Sustainable Work Manifesto. representation in the context of marketing In Europe and the US, we are achieving more materials. A team of volunteers researched, sustainable production through, for instance, created content, and designed this publicly the props and set pieces used, how waste accessible resource to help anyone in the is disposed of and what food is served. marketing industry. In the Netherlands we built a film studio as 20 S4Capital Annual Report and Accounts 2021