1 As digital advertisers and marketers, we can deepen customer connections by ensuring that audiences see themselves reflected authentically in our content Innovation supported 69 in 2021, have its origin in creating To spur innovation, 0.07% of our net revenue a positive impact on the world, where revenue is spent on research and development work. from products or services comes from positive Media.Monks’ innovation team works on impact. The client can be a corporate, making identifying opportunities and developing profit, or non-profit. For example: education capabilities to steer and drive global solutions related clients, culture/art related clients, focused on technology and design evolution. NGOs, clients promoting human rights or The gained knowledge, findings and learnings nature conservation. are shared on a monthly basis to enable Our 251 For Good projects with conventional everyone interested to build upon our work. and purpose-driven enterprises, represent For Good projects 4.21% of our net revenue. We are already Our ‘For Good’ strategy is a structured push seeing progress here, moving from 41 out of for concepts, ideas and messages that 7,800 For Good projects (0.5%) in 2020, to contribute to the SDGs. We do this through 251 out of 14,311 (1.8%) For Good projects in R&D, donating financial aid or time to For Good 2021. We have the ambition to increase these charities, through our For Good projects and efforts by contributing at least 1% of our total by working with purpose-driven enterprises revenue and hours worked to voluntary work (i.e. clients with a core purpose to change the for non-clients. world for the better) via paid, discounted or pro Outlook bono work. 2021 was a year of creating internal awareness. Donating to For Good charities In 2022, we will amplify our knowledge We contribute to charities, either directly externally and among clients by developing with our hours or indirectly with monetary more guidelines for sustainable work, like our donations. In 2021, Media.Monks donated Sustainable Film global rules of engagement, £87,090 (0.02% of our net revenue) in financial and transform them into default policies. aid. In addition, we also supported charities We will launch the People v Extinction with 1,460 hours of our work. campaign in 2022, to create awareness For Good Projects around biodiversity and the huge numbers of animals disappearing. For Good Projects are projects created with a Some other examples of For Good projects are purpose to deliver a specific positive impact shown on the following pages. and benefit society by contributing to one or a few of the SDGs. We do this with conventional clients where the specific project is focused on one or more SDGs or with purpose-driven enterprises. These clients, of which we S4Capital Annual Report and Accounts 2021 21