Strategic Report ESG: sustainability and corporate responsibility continued Ensuring secure Reduce inequalities within livelihoods for everyone and among countries and eradicating extreme poverty HP: #PowerYourPride 100WEEKS After a period of extended isolation, HP 100WEEKS is an NGO helping women celebrated reconnecting as a community worldwide out of extreme poverty by with a collection of expressive, Pride-themed direct cash donations, empowering them printables designed exclusively by LGBTQ+ to create income-generating activities. artists. Media.Monks selected six prominent 100WEEKS provides 100 weeks of financial LGBTQ+ influencers to drive awareness support (€8/week) as well as financial coaching. by sharing #PowerYourPride printables As its media partner, Media.Monks is building alongside personal stories of empowerment, a new platform and a creative campaign with Pride initiatives and bold calls to action. a shared ambition to raise enough money for Reaching over 1 million impressions during 10,000 women to escape extreme poverty the campaign, influencers encouraged before the end of 2023 and help another 50,000 their audience to go out and build a more people in their direct environment benefit. positive world. #PowerYourPride demonstrates the collective power of self-expression, Achieve gender equality and inspiring younger generations to embrace empower all women and girls individuality — together. Google Mexico: Indigenous Regions support Google x Internet: Stories of Courage Media.Monks launched a social media In partnership with the Women Will initiative, campaign that celebrates the cultural Media.Monks crafted a website to share the contribution and representation of indigenous stories of Internet Saathi: an organisation of identity. It showcased the stories of strength women spreading digital literacy in rural India. and resilience of Afro-Latinas content Launched on International Women’s Day, creators that are redefining racial justice in a Stories of Courage show how these women region where Afro-Latin communities are still are empowering their communities with digital considered foreigners. As a second stage, knowledge to access greater economic Media.Monks produced a series of videos opportunity. Using the women’s own words and where the mixing of Nahuatl and Spanish voices, the audiovisual site illustrates the ripple languages becomes the focal point and shapes effect of their stories as community leaders and the Mexican modern identity. entrepreneurs. We tag-teamed with Google on the concept, copy, design, and development of the site to amplify the women’s voices across the web. Media.Monks is building a new platform and a creative campaign with a shared ambition to raise enough money for 10,000 women to escape extreme poverty 22 S4Capital Annual Report and Accounts 2021