1 Ensuring sustainable Take urgent action to combat consumption and climate change and its impacts production patterns JUST Egg: Pioneers Club The Nature Conservancy: For JUST Egg’s brand launch in South Korea, Ocean Sewage Alliance Media.Monks turned the challenges of The Ocean Sewage Alliance is a collective social distancing into a hyper-personalised advocating for exposure on sewage and experience at the plant-based pop up wastewater pollution. Media.Monks helped restaurant ‘Pioneers Club’ – inviting local the nonprofit’s founders bring their message plant-based pioneers to have a private dinner to both policy makers and the public by in the heart of Seoul’s Yongsan district. creating its branding, website, and awareness Surrounded by greenery that represent the campaign. The campaign centres around growing plant-based movement in Korea, three animated videos that playfully subvert two guests at a time are served personalised expectations of poo and pee, reframing them dishes with the full attention of renowned chefs as valuable resources that can benefit, rather and staff. than damage, our environment. Studio Roosegaarde: GROW Media.Monks partnered with Studio Roosegaarde to produce a film that showcases innovative ideas for sustainable horticulture. Titled GROW, it illuminates how LED lights can be used to speed up growth in plants. Taking place in a Dutch field, the film captures the beauty of agriculture and its sustainable future in an art-meets-science approach. Showcased at the World Economic Forum and on the BBC as part of the project’s awareness campaign, the film reached over 600 million views. Reaching over 1 million impressions during the campaign, influencers encouraged their audience to go out and build a more positive world S4Capital Annual Report and Accounts 2021 23