Tell the story behind the numbers Using mobile data capture to scan your customers’ tires will not only provide a huge ‘wow factor’. It also enables you to read ‘the story’ of their tires in real time - the age, size and specs - and give the customer an informed picture of what service they need. Here’s a quick example: With tire scanning technology on their mobile device, a technician could inform the customer that while their tires still have some tread, their age means that they are losing elasticity and delivering a poor performance - thus making the case for a replacement. The ability to present tire information in an accessible way helps build trust with the customer , and shows that the advice they receive is informed by the data, rather than a sales technique. 13 Provide an enhanced in-store experience Unlike some stores with a specific clientele, the customers of any tire dealer come from every walk of life - from auto aficionados to high-school grads and even grandmas. This means tire stores deal with a wide range of customer education. Some will perform most maintenance themselves, know what they need, and tell you their exact tire specs. Less savvy customers may know very little at all about their own vehicle, coming in for more regular maintenance like tire rotation or air pressure checks - and will rely on your team to help them make the right purchase. Whatever their experience level, each customer knows they are making a high- value purchase that will impact the safety, comfort and performance of their vehicle. As a result, the most valuable interactions your staff can have are those which build customer trust.