Level up customer loyalty with a personalized service The success of any tire dealer depends on reputation, word-of-mouth and fostering strong customer relationships. The most effective way to deliver this is by building a customer profile , including the customer’s name and address, vehicle and tire information. Using mobile data capture , this process can be completed within the first few minutes of the customer’s first visit to your store. Von Brady , the Omni Channel Mobile Platform Product Manager Discount Tire, introduced this process, and said that today, “We can now scan tire information, vehicle information, and associated customer information to create a customer profile that allows us to provide a more personal and best-in-class service experience.” If you’re interested in hearing more from Von, listen to her episode appearance on our podcast, The Auto Tech Show! 14