Leverage customer data to bring them back for more So you’re delivering a great customer experience at your store. Problem is, most customers will only replace their tires every two and a half to three years on average. So how can your business stay relevant between the first purchases and the next service? This is where in-store data capture and profile creation pays off in dividends. Using the data gathered during a first visit and sale, dealerships can reach out to customers in a timely manner with personalized offers to encourage follow-up visits. For example, you can: Send them reminders for their next tire rotation or air-pressure check Give them the option to instantly schedule their next appointment Offer targeted discounts around special occasions Offer a consistent service at every location For retailers with multiple dealerships, the final advantage of an integrated mobile data capture solution is the ability to instantly share relevant data across your entire network of stores. If customers are traveling, moving out or simply visiting another store from the same tire retail company, having data available makes it easier to create a consistent customer experience and follow service from one location to another. Not only is this move convenient for your store associates, customers will feel understood and at home every time they step into your stores , strengthening their relationship and loyalty to your brand. 15