Persuasive Technology Lab captology.stanford.edu Guideline #2 we can prove it • Make it easy to verify the accuracy of the information on your site. You can build website credibility by providing third-party support (citations, references, source material) for information you present, especially if you link to this evidence. Even if people don't follow these links, you've shown confidence in your material. Research support – chi00, chi01a, ptl02, cww02, unp #21 Prepared for Luke Wroblewski ©2003, BJ Fogg. Commercial use not allowed.