Front Template

Series C Work happier 1 / 25

Why am i doing this? Conﬁdential - Do not distribute 2 / 25

Why am i doing this? Impact Belonging Front Conﬁdential - Do not distribute 3 / 25

Why am i doing this? Work happier 4 / 25

Why am i doing this? glassdoor Great Place eNPS To 2019BEST Work PLACES Certified JUL 2019 - JUL 2020 TO USA WORK 94 5.0 Conﬁdential - Do not distribute 5 / 25

Business email is huge and growing 1 130 billion billion Conﬁdential - Do not distribute 6 / 25

It’s also the biggest bottleneck for productivity 1 inbox only ever accessible to 1 user +1K I had already sent them an estimate! No visibility Duplicated work Email overload Conﬁdential - Do not distribute 7 / 25

Attempt to solve the problem Outside of email are making it worse More copies Each tool We still get of the same info wants attention More email Conﬁdential - Do not distribute 8 / 25

Front ﬂips the email model upside down Inboxes become accessible to many users Information Efﬁciency and Focus access Speed Conﬁdential - Do not distribute 9 / 25

Front acts as the conductor of your team 1 Quartet 1 Orchestra 1 Piano Conﬁdential - Do not distribute 10 / 25

Each job falls somewhere along the axes of email and workﬂow Needs complex workflow x IT Manager, Bigco x Support rep, Bigco x Recruiting x Insurance broker x Support rep, (SMB) x Professional services Communication Relies on email to get x EA/exec x Supply chain can take any form work done x Product manager x Inbound sales x HR manager x Software Engineer x Field sales x Marketing manager Doesn’t need workflows Conﬁdential - Do not distribute 11 / 25

This quadrant of the market is gradually switching to Front Needs complex workflow 1 This space is Front’s to own Relies on email to get Communication can take work done any form Doesn’t need workflows Conﬁdential - Do not distribute 12 / 25

2014-2018: Strong growth (yet mostly organic) ARR Growth Quarterly revenue cohorts User cohorts by join date 2019 2019 2019 Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 +5,500 137% 54% of current Customers net $ Customers users joined in 2019 Conﬁdential - Do not distribute 13 / 25

2019: Deliberate approach to growth We have identiﬁed the use cases where Front’s ﬁt is strongest Diversity of industries (% of revenue) Diversity of use cases (% of customers) Software Customer Support Logistics CEO/Owner Professional Services Operations Ecommerce/Retail Sales/Business development Financial/Insurance Health ﬁtness Client Services/Success Marketing/Design Marketing/Design Hospitality Engineering/Product Travel Account Management Travel/Hospitality Project Management Events/Experiences Finance/Legal Manufacturing Other Financial Services 0% 5% 10% 15% 20% Ecommerce Marketing/Advertising Other Conﬁdential - Do not distribute 14 / 25

2019: Deliberate approach to growth We know these buyers, where to ﬁnd them, what to tell them Head of Client Services VP Operations @ growing Accounting ﬁrm @ 3PL & 4PL Director of Ops Head of Customer @ Corporate Travel Agency Success @ 3PL & 4PL Conﬁdential - Do not distribute 15 / 25

2019: Deliberate approach to growth We leverage this knowledge to build a predictable sales org. Outbound Opportunities Repeatable sales motions Deals over $XXk ARR 150% 125% 100% Start of Outbound 75% 50% 25% 0% 1/9 3/19/2019 5/19/2019 7/19/2019 9/19/2019 Q3 ‘18 Q4 ‘18 Q1 ‘19 Q2 ‘19 Q3 ‘19 0 5 10 15 20 25 30 35 40 New Business Outbound Outbound Opps / Ramped BDR Post sales Inbound Outbound Opps / Ramped BDR Attrited Conﬁdential - Do not distribute 16 / 25

This market can sustain a strong business… 5.5B ARR Potential just Cash efﬁciency on “strong ﬁt” use cases Logistics (“pure players”) $360M $XXm* Supply Chain departments $1.2B Property Management $760M spent to reach Mortagage Brokerages $760M Corporate Travel $425M Real Estate Brokerage $230M $XXm* Accounting $900M In ARR Marketing Agencies $640M Q1’18 Q2’18 Q3’18 Q4’18 Q1’19 Q2’19 Q3’19 Boutiques Hotels $200M LTV/CAC &Resorts Conﬁdential - Do not distribute 17 / 25

…but we can make it bigger Needs complex workflow 500M users live In this quadrant Relies on email to get Communication can take work done any form This space can be captured 2 Doesn’t need workflows Conﬁdential - Do not distribute 18 / 25

We’ve laid the foundations of a great email product Share of users per type of usage Shares inbox Mixed usage Individual inbox 100% 80% 60% 40% 20% 0% Q1’17 Q2’17 Q1’18 Q3’18 Q1’19 Q3’19 Conﬁdential - Do not distribute 19 / 25

Current users can’t seem to get enough of Front… Internal comments exchanged grow faster than External messages sent (+125% YoY) 72% OF MAUs are DAUs 148 min In app / user / day Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 Conﬁdential - Do not distribute 20 / 25

…yet they keep asking . We’re always trying to ﬁnd ways to integrate our systems ont r ont user r A F ving F ’t do and bring it all into one place so that’s a great thing to e lo e ar e didn W “ Build towards. No one wants to have 10 tabs open on 3 I am mad w different monitors just to stay in front of your business. this a long time ago And Front seems like a place where people enjoy living- like as a home screen. I mean, in our business, we just have a lot of different places where information is Inputted and stored and we have to go to recover it. Front Is where everybody meets, that’s the intersection of all The information, it’s the place where everyone ends up A F r ont user residing to solve a given problem.” Help! I w f or E ant t V o use F ER genuinely lif A very kind customer Y THING r ont Thank y . It’ s e c hanging. ou Conﬁdential - Do not distribute 21 / 25

The end game: Building the platform For collaboration Conﬁdential - Do not distribute 22 / 25

We’re already delivering this promise today Integration with Of customers Directly leverage 523rd parties 55%use this platform 18%on API Conﬁdential - Do not distribute 23 / 25

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Thank you 25 / 25