5. A pricing strategy in which the buyer and seller bargain to reach an agreement on the price of a product is A. cost-plus. B. haggling. G- skimming pricing. D. penetration pricing. 6. The elements that make up marketing planning are I. situation analysis II. market share III. marketing objective IV. marketing strategy V. action programme A. I, II, III, IV only. B. I, II, III, V only. C. I, II, IV, V only. D. I, III, IV, V only. 7. The process of collecting and analyzing information about the external marketing environment is A. environmental management. B. marketing research. C. market segmentation. D. marketing management. 8. Which of the following behaviours would a satisfied customer exhibit? A. Buy similar products from other companies B. Pay attention to other companies' product advertisement C. Talk favourably about the purchased products D. Recommend competing products for buying 9. Which of the following is not an example of institutional consumers? A. Schools B. Hospitals C. Hotels D. Households 10. Which of the following sales promotional tool is used to encourage wholesalers and retailers? A. Sample pack B. Bonus pack C. Premium offer D. Price discount 11 . Which of the following consumer buying behaviours requires the least efforts? A. Impulse buying B. Routine buying C. New buying D. High buying 03»nio4 Turn Over