2 Answer rift, the questions. . Each question is followed by four options lettered A to D. Find the correct option for each question and shoe in pencil on your answer sheet, the answer space which bears the same letter as the option you have chosen. Give only one answer to each question. An example is given below. Goods produced for immediate use by households is classified as A. industrial goods. B. marked goods. C. durable goods. D. consumer goods. The correct answer is consumer goods, which is lettered D, and therefore answer space D would be shaded. [A] [B] tci mm Think carefully before you shade the answer spaces; erase completely any answer(s) you wish to change. Do all rough work on this question paper. Now answer the following questions. 1. A short-term tool used in boosting turnover is A. sales promotion. B. mass media. C. personal selling. D. e-marketing. 2. The part of an advertising leaflet that introduces the message of the advertisement is A. margin. B. headline. C. cut-out. D. photograph. 3. The amount of money charged for a product is the A. fare. Bu- price. C. revenue. D. cash. 4. An advertising media with the highest coverage area is A. billboard. B. catalogue. C. magazine. iD. television. 031111204 «ÿ