Adobe Brand Book

Adobe Creative Cloud Developer Brand Guidelines May 3, 2023 Adobe Confidential.

Contents Introduction 3 Using Adobe brand assets in Marketing 11 Using Adobe brand assets in your UI 17 Avoiding confusion 4 Asset overview 12 Overview 18 Branding your developer software 5 "Designed for" badges 13 Adobe Creative Cloud in-app assets 19 Specifications for use 14 Adobe Creative Cloud sign-in button 20 Editorial guidelines 6 Visual examples 15 Adobe Photoshop Lightroom Classic in-app assets 21 Editorial overview 7 Assets not included 16 Adobe XD in-app assets 22 Adobe product names & attribution 8 Adobe product file icons 23 Acronyms & abbreviations 9 Company name & legal lines 10 Social media 24 Avoiding confusion in social media 25 Using Adobe imagery 26 Imagery examples 27 Our principles 28 For more information 29 2 Adobe Confidential | 03 May 2023

Introduction These Adobe Brand Guidelines are These guidelines give you an overview of the respective Adobe brand assets, including a reference for developers that build trademarks, names, logos, icons and badges you are authorized to use in your Developer Software product, on your website and in other marketing for your product, experiences for desktop, mobile, subject to this Brand Guide, the Adobe Developer Terms of Use, and any additional, and web using Adobe APIs and applicable license agreement between you and Adobe. They are your guide for proper SDKs to extend Adobe Creative usage of Adobe branding and product names within and/or in conjunction with your products and marketing efforts. Cloud apps and integrate Creative The Adobe Developer Terms of Use contain a license only for the assets displayed and Cloud API services. whose usage is described in these Guidelines. You are not authorized under those Terms to use the Adobe corporate logo or any other Adobe logo, icon, font, image or other Adobe content not shown in these Guidelines. Please refer to the company's general Usage Guidelines for Adobe trademarks, images, product icons and logos at www.adobe.com/legal/permissions.html. You may not alter in any way the licensed brand assets displayed in these Guidelines, except for resizing or as otherwise noted. 3 Adobe Confidential | 03 May 2023

Avoiding confusion Developers are an invaluable part Use your branded look & feel Social media of the Adobe community. But When you refer to Adobe or use any licensed Adobe brand assets, Your social presence is an important way to engage with we want to avoid any potential you must do so within your own unique branded look and feel— customers. But just like in other marketing activities, we want one that is distinguishable from the Adobe look and feel. to avoid any confusion and make it very clear who is driving the confusion by always being very Any licensed Adobe assets you use should be just one element in conversation. clear about who is driving a your communication, secondary to your own brand. • Account name: This should communicate who you are: your communication. We never want to Please do not create any communications that look like a company, organization, or group name mislead someone into thinking that communication coming from Adobe. Avoid using an account name that is confusingly similar to an they are receiving content from, existing Adobe account or could cause confusion by creating a or communicating directly with, misleading impression that it’s an official Adobe account. Adobe if that’s not the case. • Disclaimer: Clearly state your relationship with Adobe in your profile/about section. Example: Company XYZ produces Product XYZ which integrates with Adobe Product XYZ. This account is managed by Company XYZ, not Adobe. Example: Product XYZ and this account are managed by Company XYZ, not Adobe. 4 Adobe Confidential | 03 May 2023

Branding your developer software Please refer to Adobe’s trademark Naming and referring to your product Product icon, logo, or imagery usage guidelines on the company’s You may not include any Adobe trademark, in whole or in part, You may not use an Adobe logo, product icon or image, in whole official website: an abbreviation of an Adobe trademark, or any word or design or in part, or any similar variation, in a preview image, product icon confusingly similar to an Adobe trademark in your company or feature image for your product, except by prior, written license name, trade name, product name, domain name, or name of your agreement from Adobe. https://www.adobe.com/legal/ offering. Do not use the abbreviation "CC" for Creative Cloud with Incorrect: Do not use the Adobe logo, in whole or in part, permissions/trademarks.html your product name to associate it with Adobe products. in your icon design. If your plugin, extension, or integration operates with an Adobe Incorrect: Do not use Adobe product logos or trademarks, product, you may refer to the Adobe product name or trademark in in whole or in part, in your icon design, i.e. the the name of your product or service only to indicate compatibility. Adobe PDF logo or file icon. The Adobe product name should be used in full as outlined on page 8, and shown in the examples below. Incorrect: Do not use Adobe product logo abbreviations, Incorrect: [Your name] Adobe InDesign plugin i.e. Ps for Photoshop. Correct: [Your name] plugin for Adobe InDesign Incorrect: Do not mimic the style of Adobe product logos. Incorrect: [Your name] Photoshop Action Domain names Correct: [Your name] Actions for Adobe Photoshop You may create a dedicated product landing page, but the domain Incorrect: [Your name] Lightroom Presets name may not include any Adobe trademark or product name, Correct: [Your name] Presets for Adobe in whole or in part, an abbreviation of an Adobe trademark or Photoshop Lightroom Classic product name, or any word or design confusingly similar to an Adobe trademark or product name. Correct: [Your name] integration with Incorrect: www.[Your Company name]andAdobeXD.com Adobe Creative Cloud Libraries Correct: www.[Your Company name].com/PluginforXD Incorrect: [Your name] CC 5 Adobe Confidential | 03 May 2023

Editorial guidelines

Editorial guidelines Editorial overview • Refer to the company as “Adobe." See page 10 for more. • Avoid using words like partner, partnership or alliance. Instead use words like integration, • Do not include Adobe’s ticker symbol or logo in any materials unless approved by Adobe PR. collaborate, delivers, extends or leverages. • Follow the approved product naming guidance on pages 8-9 of this document. • Avoid terms or phrases that refer to a unique or exclusive relationship with Adobe. Examples include: • Adobe product names should not be abbreviated, such as AI for Illustrator. • XYZ is the #1 Adobe Creative Cloud developer/partner See pages 8 and 9 for more. • XYZ is the highest revenue generator of any Adobe developer/partner • Use of terms like exclusive, strategic, limited, elite, privileged, etc. • Adobe will not approve language that endorses its use of your tools or services unless otherwise agreed upon. • Remove unsubstantiated claims like best in class, best of breed, first to market, etc., as Adobe cannot verify these claims. 7 Adobe Confidential | 03 May 2023

Editorial guidelines Adobe product names & attribution Please follow the guidance below 1st & most prominent use Secondary uses Trademark attribution Notes for referring to Adobe product Adobe After Effects After Effects Adobe, After Effects After Effects is two words. names in full in their first reference. Any subsequent references may be Adobe Animate Animate Adobe in full or as listed in the Secondary Adobe Audition Audition Adobe, Adobe Audition Uses column. Adobe Bridge Bridge Adobe Please see page 5 for guidance on Adobe Creative Cloud Creative Cloud Adobe, Creative Cloud naming your offering, and page 10 Adobe Creative Cloud Libraries Creative Cloud Libraries, Adobe, Creative Cloud Do not shorten to CC Libraries. Libraries Ok to translate "Libraries." for guidance on attributing Adobe Adobe Dreamweaver Dreamweaver Adobe, Dreamweaver The "w" in Dreamweaver is lowercase. trademarks. Adobe Illustrator Illustrator Adobe, Illustrator Adobe InDesign InDesign Adobe, InDesign The "D" in InDesign is capitalized. Adobe Photoshop Photoshop Adobe, Photoshop The "s" in Photoshop is lowercase. Adobe Photoshop Photoshop Lightroom Classic, Adobe, Lightroom, The SDK is for Lightroom Classic, not Lightroom. Lightroom Classic Lightroom Classic Photoshop To avoid confusion, never shorten to Lightroom. Adobe Premiere Pro Premiere Pro Adobe, Adobe Premiere Attribution is "Adobe Premiere" not "Premiere." Note there is an "e" at the end of Premiere. Adobe XD Adobe XD, XD Adobe Both letters in "XD" are uppercase. Don't spell out "XD" as "Experience Design." 8 Adobe Confidential | 03 May 2023

Editorial guidelines Acronyms & abbreviations Please follow the naming guidance For example: on page 5 and 8 when referring to Don't use Use Adobe products. CC Adobe Creative Cloud Do not use any additional AI Adobe Illustrator abbreviations or acronyms to PS Adobe Photoshop shorthand Adobe products. Never use “CC” as an abbreviation for Adobe Creative Cloud. 9 Adobe Confidential | 03 May 2023

Editorial guidelines Company name & legal lines Everyday name: Globally Legal lines Please include an attribution statement, which may appear in small, but still legible, print, when using any Adobe Adobe trademarks in any published materials—typically with other legal lines at the end of a document, on the copyright page of a book or manual, or the legal information page of a website. Email signatures, voicemail greetings, marketing, event signage, copyright line, Global trademark attribution statement trademark attribution, business cards, social accounts, sponsorships, etc. List of Adobe marks used, beginning with “Adobe” and “the Adobe logo,” if used, followed by any other Legal entities marks (in alphabetical order) “are either registered trademarks or trademarks of Adobe in the United States and/or other countries.” Only used when legally required. Check with your Adobe contact. Example Never Adobe, the Adobe logo, Creative Cloud, and Photoshop are either registered trademarks or trademarks of • Adobe Incorporated Adobe in the United States and/or other countries. • Adobe Systems • Adobe Systems, Inc. • Adobe Systems Incorporated • Or any other variation. 10 Adobe Confidential | 03 May 2023

Using Adobe brand assets in marketing

Adobe brand assets in marketing Asset overview The Adobe Developer Terms of This section outlines proper use of the respective Adobe brand assets, including trademarks, names, logos, icons and badges, you are Use contain a license only for the authorized to use in your Developer Software product, on your website and in other marketing for your product, subject to this Brand assets displayed and whose usage is Guide, the Adobe Developer Terms of Use and any additional, applicable license agreement between you and Adobe. described in these Guidelines. Access these assets from the Adobe Brand Assets Download Page. You are not authorized under those "Designed for Adobe [product]" badges "Designed for Adobe Creative Cloud" badge Terms to use the Adobe corporate The "Designed for Adobe [product]" badges are for use in marketing The "Designed for Adobe Creative Cloud" badge may be used logo or any other Adobe logo, icon, your app that has been validated and approved by Adobe, and so for approved plugins or integrations that work with two or more font, image or other Adobe content long as your use meets terms and conditions published by Adobe. Adobe Creative Cloud applications, or for standalone apps that For example: integrate Creative Cloud services or APIs. not shown in these Guidelines. Please refer to the company's general Usage Guidelines for Adobe trademarks, images, product icons and logos at: www.adobe.com/legal/permissions.html. 12 Adobe Confidential | 03 May 2023

Adobe brand assets in marketing "Designed for" badges The "Designed for Adobe [product]" In order to use a “Designed for…” badge, you must submit your Usage badges are for use in marketing materials plugin, extension, or integration for "marketplace" approval to ensure You may use the "Designed for..." badge on a web page and it works according to your description, proper use of Adobe brand in marketing material in electronic or printed media solely in only for plugins, extensions, or integrations assets in UI, and other criteria are met for approval. If your plugin or connection with your validated and approved plugin, extension, or that have been reviewed and approved by integration meets the relevant review guidelines, you will receive an integration and not in any other manner. Adobe. Your use of the badge must meet approval message from Adobe. If you need to make any changes, you must complete the changes before you receive approval. • The badge must be secondary to your brand in size and/or terms and conditions published by Adobe. • Submit your plugins and integrations for marketplace approval: placement. It should not be the primary or lead element on your page. It often works best in a sign off position. For example: • On the Adobe Developer Console for Unified • The badge should be used in context to the approved plugin, Extensibility Platform (UXP) plugins and Creative extension, or integration, not the developer company. Cloud Libraries integrations • On Adobe Developer Distribution • The badges can be used to indicate product compatibility but cannot misrepresent a third-party integrations ownership or a • You must resubmit for marketplace approval when you third-party's relationship with Adobe. update your plugin (including extensions) or integration. • The badge may not be used on or in the UI of your plugin, The "Designed for Adobe Creative • Any failure to comply with these guidelines may result extension or integration. Cloud" badge may be used for approved in revocation of your license to use the badge. • The badge must be used in full; do not separate the elements plugins or integrations that work with to use independently, or remove the phrase "Designed for." two or more Adobe Creative Cloud • Don't modify or add effects to the badges. applications, or for standalone apps that • Always follow the clear space and minimum size guidance on integrate Creative Cloud services or APIs. Specifications for usage. 13 Adobe Confidential | 03 May 2023

Adobe brand assets in marketing Specifications for use Clear space When placing in layouts, always maintain enough x x space around the badges that is clear of other graphics and typography to ensure visibility. The minimum clear space requirement for all "Designed for" badges is equal to the height of the x x product logo in the badge. Minimum height Minimum heights are provided to ensure legibility. Never use the badges smaller than these sizes. Minimum height for the "Designed for" badges is based Print 0.25″ on the height of the product logo in the badge. Digital 18px Color The "Designed for" badges are available in two variations for use on dark or light backgrounds to ensure legibility. Do not recolor it in any other way. The product logo in the badge should not be recolored. 14 Adobe Confidential | 03 May 2023

Adobe brand assets in marketing Visual examples Social post: [Your name] for Adobe Photoshop Your brand and message should lead with the "Designed for" badge Your Brand in a secondary or sign-off position. Your Brand [Your name] for Adobe Photoshop Lorem ipsum dolor sit amet, consectetuer adipiscing [Your name] for elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Adobe Photoshop enim ad minim veniam, quis nostrud exerci tation Lorem ipsum dolor sit amet, consectetuer adipiscing ullamcorper suscipit lobortis nisl ut aliquip ex ea elit, sed diam nonummy nibh euismod tincidunt ut commodo consequat. Duis autem vel eum iriure dolor laoreet dolore magna aliquam erat volutpat. Ut wisi in hendrerit in vulputate enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate Headline Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna Screenshot aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate Your legal footer For illustrative purposes only. 15 Adobe Confidential | 03 May 2023

Adobe brand assets in marketing Assets not included The Adobe Developer Terms of You are not authorized under the terms outlined in this guide to Use contain a license only for the use the Adobe corporate logo or any other Adobe logo, icon, font, image or other Adobe content not shown in these assets displayed and whose usage Guidelines, including but not limited to: is described in these Guidelines. • The Adobe corporate logo • Adobe's corporate font • Adobe product logos • Adobe campaign or product imagery 16 Adobe Confidential | 03 May 2023

Using Adobe brand assets in your UI

Adobe brand assets in UI Overview The assets in this section are for use The guidelines in this section are a reference solely for developers Your use of these branding assets is governed by the License ONLY in your app UI. of standalone apps (mobile, web, or desktop) that integrate Creative Agreements and Usage Guidelines referred to on page 3 of these Cloud service and/or storage APIs into those applications. It is not Guidelines and these Branding Guidelines, and if any use violates for developers of plugins or extensions to Adobe Creative Cloud the Terms and Guidelines, we may request that you modify or You may not use these assets on desktop apps. cease usage of the assets. Please be sure to follow the guidance on your website or in your marketing It documents proper, limited use in your application of the specific page 5 when naming your app and/or creating an icon for your app. materials. Adobe trademarks displayed in this section. Carefully review these We recommend that these assets look at home in your app, so guidelines when integrating Creative Cloud service or storage APIs you may customize them as outlined on the following pages to in your application. best match the style of your app. Please do not stretch, redraw, or You may not use these brand assets on your website or in any otherwise alter the shape of the assets, letterforms within the icons, marketing materials for your application. or use a different typeface to replace the letters for the icons. All use of the Adobe brand assets outlined in this section for use in UI must be reviewed by submitting your plugin, extension, or integration for "marketplace" approval as outlined on page 29. Any changes to your use of these assets should be resubmitted. 18 Adobe Confidential | 03 May 2023

Adobe brand assets in UI Adobe Creative Cloud in-app assets These assets are for use ONLY in You may use the Creative Cloud logo ONLY in your application for your app UI. the following functions: • As a button that initiates an action with Creative Cloud, such as You may not use these assets on signing in or saving to Creative Cloud. your website or in your marketing • To indicate that a file is stored in Creative Cloud. materials. You should always refer to Creative Cloud by its full name, e.g. “save to Adobe Creative Cloud." Never abbreviate to "CC." Please see page 8-9 for full product name guidance. It is preferred to use the logo in full color on the gradient tile. If needed, it can be used off tile to match your particular UI color. 19 Adobe Confidential | 03 May 2023

Adobe brand assets in UI Adobe Creative Cloud sign-in button These assets are for use ONLY in Creative Cloud sign in is instrumental to the Creative Cloud APIs and The sign-in button your app UI. providing your customers access to the Creative Cloud technology. You can use the sign in button to trigger the Creative Cloud sign in Creative Cloud sign in is used to enable the following experiences: process from your app. When asking users to sign in from your app, You may not use these assets on • Account creation you may use either of the buttons below with phrases “Sign in with Creative Cloud sign-in lets people quickly create a free Creative Adobe ID” or “Sign in” paired with the Creative Cloud logo. your website or in your marketing Cloud account, allowing them to access powerful technology Alternatively, you may use the text "Sign in to Adobe Creative materials. across multiple mobile apps and online services. Cloud" without a logo. • Creative Cloud Libraries access When users are signed in to Creative Cloud they can easily access and/or save Creative Cloud Library elements from anywhere, even outside your app. 20 Adobe Confidential | 03 May 2023

Adobe brand assets in UI Adobe Photoshop Lightroom Classic in-app assets These assets are for use ONLY in You may use the Adobe Photoshop Lightroom Classic product logo your app UI. as a button to indicate connecting to or opening a photo from your Adobe Photoshop Lightroom Classic library. You may not use these assets on To reference the library, you may use the terms “Adobe Photoshop Lightroom Photos”, “Lightroom Photos”, “Lightroom Photo your website or in your marketing Collection”, or “Photos” along with the Lightroom Classic logo. materials. The Lightroom Classic product logo is comprised of the letters "LrC" set on a tile. You may not separate these elements or use "LrC" by itself, without the tile, or in any other format. You may change the color of the product logo to match your particular UI color. If you choose to keep the Lightroom blue, use hex colors #31A8FF and # 001E36. 21 Adobe Confidential | 03 May 2023

Adobe brand assets in UI Adobe XD in-app assets These assets are for use ONLY in You may use the Adobe XD product logo as a button to indicate your app UI. connecting to or opening an XD file. The Adobe XD product logo is comprised of the letters "Xd" set on You may not use these assets on a tile. You may not separate these elements or use "Xd" by itself, without the tile, or in any other format. You may change the color your website or in your marketing of the product logo to match your particular UI color. If you choose materials. to keep the Adobe XD colors, use hex colors #470137 and # FF61F6. 22 Adobe Confidential | 03 May 2023

Adobe brand assets in UI Adobe product file icons These assets are for use ONLY in Use Adobe product file icons to: Text references your app UI. • Open an associated file type from Adobe Creative Cloud When indicating opening a file, use the terms below with the • Save an associated file type to Adobe Creative Cloud associated file icon: You may not use these assets on In UI, never scale the file icon below 32px high, except in a list/ • Adobe Photoshop file, Adobe Illustrator file, Adobe InDesign file, your website or in your marketing folder view at 16px high. Adobe XD file materials without additional written • PSD, AI, INDD, XD permission from Adobe. When indicating saving a file, use: • Save an Adobe Photoshop file, Save an Adobe Illustrator file, Save an Adobe InDesign file, Save an Adobe XD file • Save a PSD, Save an AI, Save an INDD, Save an XD Don't use: • Save to Photoshop, Save to Illustrator, Save to InDesign, Save to XD • Save to Ps or PSD, Save to Ai or AI, Save to Id or INDD 23 Adobe Confidential | 03 May 2023

Social media

Social media Avoiding confusion in social media Need help? Your social presence is an important way to engage with customers. But just like in other marketing activities, we want to avoid any confusion and make it very clear who is driving the conversation. [email protected] • Account name: This should communicate who you are: your company, organization, or group name Avoid using an account name that is confusingly similar to an existing Adobe account or could cause confusion by creating a misleading impression that it’s an official Adobe account. • Disclaimer: Clearly state your relationship with Adobe in your profile/about section. Example: Company XYZ produces Product XYZ which integrates with Adobe Product XYZ. This account is managed by Company XYZ, not Adobe. Example: Product XYZ and this account are managed by Company XYZ, not Adobe. 25 Adobe Confidential | 03 May 2023

Social media Using Adobe imagery When choosing a profile or "Designed for" badges background image, please use You may use the "Designed for" badges to communicate that your your own look and feel to help offering integrates with an Adobe product. It may be used as part communicate your brand. of your background image, but not as your profile image. Unlicensed assets The Adobe logo To help avoid any confusion, please do not use the Adobe logo. Product identity, campaign imagery and other artwork No other Adobe imagery should be used in your social content, including product logos or identity, campaign imagery or any other artwork that you may see on Adobe.com. 26 Adobe Confidential | 03 May 2023

Social media Imagery examples Your social accounts should reflect your own organization’s look and feel, so create your own unique background and profile images. Community user group page Official Adobe pages Here’s an example of a community page that did just that, compared to Adobe accounts. Background image: Background image: Create your own unique Only Adobe accounts image. may use product or campaign imagery as the background image. Profile image: Create your own unique profile image. Do not use any Adobe imagery, loogs, or icons in your profile image. Profile image: Only Adobe accounts may use official product icons or logos for the profile image. 27 Adobe Confidential | 03 May 2023

Social media Our principles Social media gives us an opportunity Authentic Engaged Responsible Respectful to earn our customers’ trust. Always be transparent. Be up front Listen. Share. Respond. Use good judgement. Express yourself Recognize a negative conversation as about who you are. Stick with what Every good conversation starts but be smart. Protect your brand, Adobe’s an opportunity to learn. Don’t defame Social media is for listening, not just you know or want to be known for. with listening. brand, and customer information. the competition. talking. It’s for building a connection with our customers. Our partners help us build social fluency so we become DO DON’T better listeners and communicators. • Disclose: Use your company or organization name and • Reply directly to negative comments related to the Adobe relationship with Adobe. brand or products from your handles. If you see this type of • Coordinate with the Creative Cloud social media team on conversation on your channels, notify the Creative Cloud social content related to major milestones or announcements (e.g. media team immediately. product releases). • Use vulgar, offensive, or sexually explicit language nor racial, • Know your audience. religious or ethnic slurs. • Keep your content up to date. • Defame or pick fights with people or competition. • Be the first to respond and admit to your own mistakes. • Share confidential or financial information. • Offer your unique POV and insights. • Be sensitive to tragic events and anniversaries. Posting about our products during these times is opportunistic and distasteful. Don’t do it. 28 Adobe Confidential | 03 May 2023

For more information Download assets Brand review Access these assets from the Adobe Brand Assets Download Page. Use of the "Designed for" badges does not require brand review so long as it follows the requirements and guidelines outlined in this document. Any additional use, or use of other Adobe assets, Plugin or integration review requires separate permission and review. In order to use the assets shown in this guide, you must submit your All use of Adobe brand assets in your UI must be reviewed plugin, extension, or integration for "marketplace" approval to ensure by submitting your plugin, extension, or integration for it works according to your description, proper use of Adobe brand "marketplace" approval. Any changes to your use of Adobe assets in UI, and other criteria are met for approval. If your plugin or assets in your UI should be resubmitted. integration meets the relevant review guidelines, you will receive an approval message from Adobe. If you need to make any changes, More information or questions you must complete the changes before you receive approval. • Submit your plugins and integrations for marketplace approval: • Brand: [email protected] • On the Adobe Developer Console for Unified • Developer marketing: [email protected] Extensibility Platform (UXP) plugins and Creative • Public relations: [email protected] Cloud Libraries integrations • On Adobe Developer Distribution • Social media: [email protected] • You must resubmit for marketplace approval when you update your plugin (including extensions) or integration. • Any failure to comply with these guidelines may result in revocation of your license to use the badge. 29 Adobe Confidential | 03 May 2023

© 2023 Adobe. All rights reserved. Adobe, the Adobe logo, Adobe Audition, Adobe Premiere, After Effects, Creative Cloud, the Creative Cloud logo, Dreamweaver, Illustrator, InDesign, Lightroom, and Photoshop are either registered trademarks or trademarks of Adobe in the United States and/ or other countries.