IN PARTNERSHIP WITH MARKETING MEDIA TECHNOLOGY Indi昀昀erent How do you prefer to pay for broadcast and media technology? How do you prefer to charge for your products? Source: Caretta online broadcast and media technology marketing survey, Sep-Oct 2021 Spending is surprisingly strong Buyers are rather more optimistic about their spending on broadcast and media technology than their suppliers think. Two-thirds of buyers say their budgets have slightly/significantly increased over the last few years, yet only 44% of suppliers think that’s the case. This may well reflect the trend for those budgets to be spent in di昀昀erent ways: more money allocated to public cloud providers, internal development projects, or suppli- ers from outside the traditional media industry in areas like analytics—rather than being invested in conventional broadcast and media technology products. As a marketing response, suppliers should be clear how they fit in with public cloud, how they can provide modular components for ‘build-it-yourself’ integration, how they play with open source components, and with partners from the wider technology market. Has your organization's budget for Did not change broadcast and media technology changed over the past few years? Do you feel your customers' budgets for broadcast and media technology investment have changed over the past few years? Source: Caretta online broadcast and media technology marketing survey, Sep-Oct 2021