4.4 ｜ Employee Development, Talent Attraction and Engagement The +STORY Challenge Cycle is presented to employees as a challenge cycle in the Fujifilm Group. The cycle has the following steps: (1) Face the task at hand and become the main person -> (2) Capture the essence -> (3) Challenge, execute and achieve -> (4) Look back on experience-> (5) Self-improvement and active learning -> Back to (1). All +STORY activities are linked to this cycle and are designed to drive forward the cycle for all ages and job classes. In June 2023, our +STORY program, including the +STORY Academy which will be explained in the following section, received awards for excellence in the Human Resource Development category at the 12th Japan HR Challenge Awards 2023, sponsored by the HR Research Institute. Moreover, FUJIFILM Holdings was awarded the highest honor in the Corporate HR category of HR Awards 2023, bestowed by HR Vision Co., Ltd. and hosted by the HR Awards Steering Committee. “+STORY Challenge Cycle” turning change into growth opportunities Face the task at hand and become the main person (fostering ownership, thoughts and passion) Face the task at With a vision of what you want Self-improvement/ to do and how you want to Active learning hand and become achieve results in light of your goals, you will cultivate your Acquire the knowledge, ability the main person passion, thoughts and courage and expertise necessary for the for work. next challenge. Refine it. Learn from the experiences of others +Story Academy Capture the essence +STORY LIVE +STORY intranet website Self-improvement Capture the To make your dreams come true, seriously think through Active learning essence what you should do, repeat the reasons, and grasp the essence of it. (ability to think with one’s own head) Look back on experience Learning Practice Strengthen problem The experience gained through OFF-JT OJT formulation ability work, including encounters with people and feelings of joy and regret, is given meaning and Challenge, execute used as food for oneself. Talk and achieve with supervisors and get their attention. Challenge, execute Take a panoramic view of the +STORY Dialogue/sheet Look back on whole, face reality and change +STORY design program and achieve without escaping, actively experience (develop ability involve people around you without being caught up in the to accomplish) framework of roles, etc., and work through to the end. Strengthen problem formulation ability 3. +STORY Academy to support employees’ voluntary learning +STORY Academy is a platform to support and promote employees’ voluntary learning for their growth. After employees identify the skills to be learned to create their future +STORY through the +STORY Dialogue with their supervisors, they can have free access to online training courses, such as “GLOBIS Unlimited Learning” provided by Globis, Inc., and “Udemy Business” by Benesse Corporation. More than 2,000 diverse courses are available, covering topics in specialist areas, such as business skills and MBA course essentials, to practical areas, such as languages, project management, specialized technology and programming. The +STORY Academy also offers other programs, such as “catch UP Seminars” for engineers, which features lectures by invited experts of advanced research and projects conducted in universities and institutes, and “connectJAM,” to teach cross-boundary business operations, including lectures on technologies, development, and commercialization, delivered by colleagues. The catch UP Seminars are designed to reinforce knowledge that covers a wide range of fundamental manufacturing technologies from cutting-edge bio technology to functional material synthesis technology. We held 40 to 50 seminars in the year from April 2022 to March 2023, with nearly 1,400 participants. With the +STORY Academy, we are building an environment in which our employees can continue learning in alternating OJTs (practicing) and Off-JTs (learning) throughout their career path. 4. Employee engagement We believe that maintaining an organization in which employees are highly engaged in their work and are acting spontaneously while embracing the corporate philosophy and vision, will lead to corporate growth. In December 2022, we 124 FUJIFILM Holdings Corporation Sustainability Report 2023