The Alcoa Visual Design System Our logo: incorrect use Consistency helps to build strong brand recognition. Therefore, the Alcoa Incorrect use logo should always be presented according to the specifications set in these guidelines. Do not change or modify these specifications. Misuse of the logo dilutes our identity and compromises our brand. Basic rules • Do not stretch or deform the logo • Do not use a different color of the logo, including Alcoa secondary colors • Do not use two colors in the logo. The abstract mark and Alcoa name should always be the same color • Do not set the logo at an angle • Do not change the spacing between the mark and the name • Do not outline the logo • Do not make a customized 3D version of the logo • Do not give the logo a drop shadow • Do not apply Photoshop filters to bevel or emboss the logo • Do not show the abstract mark with the Alcoa name. Exception can be made for 16 pixel by 16 pixel image for web browser favicon • Do not show the Alcoa name without the mark 4