The Alcoa Visual Design System Our logo: minimum size and clear space Minimum sizes The Alcoa logo is a single, trademarked graphical unit consisting of two elements that should never be separated. This includes the geometric 16.058mm 5mm shape of the logo and the Alcoa logotype. These two items are integrated and can only be separated by Alcoa Corporate Communications to use as a design element by the Company. The geometric shape of the logo must never replace the integrated logo. Abstract symbol Alcoa logotype White space White space must be at least the size of the lower case ‘a’. The abstract symbol should always be transparent and show the background color through it. No other symbol, seal or graphic trademark may be displayed with the Alcoa trademark. The logo is also precisely proportioned. The elements are to be used in precisely the same size and position relationship. Clear space is the minimum amount of “breathing room” maintained around the logo. The clear space is to be kept free of type, graphics, or Logo within copy photographic elements. The space may be white or a single background color and, at a minimum, must be the height of the lower case letter “a” in The logo must not be used within copy the logotype. Do not use the logo in a sentence or phrase. And do not use the trademark name, Alcoa, in all capital letters in a sentence. If an entire heading, phrase or paragraph is in all caps, then Alcoa may be used in all This is an product caps. 5