The Alcoa Visual Design System The Alcoa Angles continued Brand mark alignment Tag line position The bottom of the brand mark symbol is always aligned with the meeting The tag line The Element of Possibility™ can be placed in the left angle. point of the Alcoa Angles. Use the grid system for vertical alignment. The clear space around the logo must be respected. Inside the left angle it can be positioned in three areas: 1. Top left of page (within document margins) 2. Bottom right of page (within document margins) 3. Aligned with the meeting of the angles Colour use The left angle and background can use all three colours but the right angle must always be white with the Alcoa brand mark in blue. However, in situations where the right angle is touching another white area (see example C), the right angle is a 10% tint of Pantone 430. 10