branding guides

1 THE NAME 2 THE LOGO 3 THE COLORS 4 RULES OF USE S CONTENT

RELAYTO/ BRAND GUIDELINES Inspiration for our company comes from three areas: • To RELAY message, one must pass it TO another person. Too many mes- sages today get lost in the noise and do not reach their recipient. • RELAY race in sports embodies the ideal of teamwork, adaptability and speed. And doing our absolute best to win. • As humans we seek conversations and relationship, not presentations. To communicate brilliantly, one must RELATE to others first. Understand who they are, what they care about and personalize the message ac- cordingly. THE NAME 1

RELAYTO/ BRAND GUIDELINES Name logo: We decided to use a slash (/) after the name and within the logo icon be- cause: • in URLs, a slash has to do with a new post and organization • a slash goes up and to the right - a positive association for business people and logical thinkers every- where • a slash, since it’s not entirely verti- cal or horizontal, implies movement, action, and progress • a orange slash evokes a baton in relay races, association of team- Icon logo: work and pursuit of speed and ex- OGO cellence • Find logo files HERE • For advice on how to use the logo, please refer to Rules of Use, Page 4 THE L 2

RELAYTO/ BRAND GUIDELINES When placing these colors in RELAYTO/, use the following codes: ORANGE Orange: #FF851B Blue: #438CC7 Light Gray: #9e9e9e Dark Gray: #333333 BLUE ORS LIGHT GREY DARK GREY THE COL 3

RELAYTO/ BRAND GUIDELINES min. 10 mm It is paramount that the RELAYTO/ brand assets be used in the correct way and in the appropriate context. The logo should only be used in the colorways pictured here (i.e. dark grey OGO background & white lettering or dark L grey lettering & white background). The logo itself must be given a mini- mum space of 10mm to allow the de- sign to breathe. Do not place the logo on patterned backgrounds. A transpar- ent logo can only be used if there is a solid background color or if the domi- nant color is #333333. X ✓ RULES OF USE: 4

RELAYTO/ BRAND GUIDELINES S FUTURA PT • FUTURA PT DEMI: Headings & emphasis FONT • FUTURA PT BOOK: Body text • FUTURA PT LIGHT: Sub-headings/captions PROXIMA NOVA • PROXIMA NOVA BOLD: Headings & emphasis • PROXIMA NOVA REGULAR: Body text • PROXIMA NOVA LIGHT: Sub-headings/captions • PROXIMA NOVA COND LIGHT: Sub-headings/captions RULES OF USE: 5