RELAYTO/ BRAND GUIDELINES Inspiration for our company comes from three areas: • To RELAY message, one must pass it TO another person. Too many mes- sages today get lost in the noise and do not reach their recipient. • RELAY race in sports embodies the ideal of teamwork, adaptability and speed. And doing our absolute best to win. • As humans we seek conversations and relationship, not presentations. To communicate brilliantly, one must RELATE to others first. Understand who they are, what they care about and personalize the message ac- cordingly. THE NAME 1