RELAYTO/ BRAND GUIDELINES Name logo: We decided to use a slash (/) after the name and within the logo icon be- cause: • in URLs, a slash has to do with a new post and organization • a slash goes up and to the right - a positive association for business people and logical thinkers every- where • a slash, since it’s not entirely verti- cal or horizontal, implies movement, action, and progress • a orange slash evokes a baton in relay races, association of team- Icon logo: work and pursuit of speed and ex- OGO cellence • Find logo files HERE • For advice on how to use the logo, please refer to Rules of Use, Page 4 THE L 2