3 TROUBLING INSIDER SELLING AND PLEDGING (CONT’D) In 2021, Peloton’s insiders enriched themselves by selling shares as the Company’s market value plunged, generating nearly $500 million in proceeds for themselves $30,000 $600 +$496 Million $20,000 $400 $10,000 $200 $0 $0 ($10,000) -$200 ($20,000) -$400 - $27 ($30,000) Billion -$600 Jan-21 Apr-21 Jul-21 Oct-21 PTON Market Value Gain/Loss Cumulative Proceeds from Insider Stock Sales Source: FactSet. 50