3 TROUBLINGINSIDER SELLING AND PLEDGING Peloton’s executives have realized hundreds of millions of dollars in proceeds from selling their stock ▪ Since the IPO, Peloton’s Management and Proceeds from Stock Sales Since IPO ($ in millions)1 Board have sold over $700 mm worth of stock while maintaining outsized voting $250 power through their Class B shares; they $213 sold $500 million in 2021 alone $200 $150 $127 $119 $103 $100 $50 $47 $29 $28 $20 $15 $0 Source: ISS Report, Peloton Interactive, Inc., November 23, 2021. 49