A SALE PROCESS WILL LIKELY ATTRACT SEVERAL STRATEGIC BIDDERS February 6, 2022 Wedbush issued a research report highlighting several reasons why Peloton would be a strong strategic fit for Apple “For Cook & Co., acquiring Peloton would be a major strategic coup and catalyze the company’s aggressive health and fitness initiatives over the coming years.” Source: Wedbush Equity Research, February 6, 2022. 58