POTENTIAL STRATEGIC ACQUIRORS FOR PELOTON PTON Subscriber Base Existing Health & Cost Synergies Can Lower Cost of Complementary Ability to Sell Valuable Fitness Business Customer Acq. Hardware / Wearables Additional Products ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ g s n d rtio ✓ ✓ ✓ ✓ ✓ ✓ o Go Sp ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8 ✓ ✓ 8 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ on ✓ 8 ✓ ✓ 8 ✓ i pt ri c ✓ 8 ✓ ✓ 8 ✓ Subs ✓ 8 ✓ ✓ 8 ✓ d an ✓ 8 ✓ ✓ 8 ✓ nt te ✓ 8 ✓ ✓ 8 ✓ on C ✓ 8 ✓ ✓ 8 ✓ ✓ 8 ✓ ✓ 8 ✓ ✓ 8 ✓ ✓ 8 ✓ y ✓ ✓ ✓ ✓ ✓ ✓ g o l ✓ ✓ ✓ ✓ ✓ ✓ o n h c ✓ 8 ✓ ✓ 8 ✓ Te ✓ 8 ✓ ✓ ✓ ✓ 59
BW Peloton Presentation Feb 07 2022 Page 58 Page 60