Cisco Brand Story The Cisco Brand ‚ision ­tance ƒroise and Attributes Brand VISIon Brand PromISe Brand aTTrIBuTeS ­tates where we are going as a ‰utlines our coitent to our The characteristics we want associated coan and what we want to be“ custoers“ with Cisco. e have gathered inut The most trusted technology company When customers think of Cisco, they fro custoers and we know that these in the world, Cisco is a leader in think of a company that brings people are all characteristics that the believe delivering personal and business video together by removing the barriers to are iortant and that could strongl that transforms life’s experiences. communication. By connecting people affect their urchasing decisions. Cisco can transform our lives, making Innovative Brand STanCe us more productive, engaged, reliable The single idea we want to own in and powerful. Quality-driven our custoers’ inds“ Trustworthy Cisco = effortless Bringing people together approachable Value-oriented Personal Visionary „ The Cisco Brand