The Cisco Brand …erience defining the Cisco Brand experience exceptional Vital The Cisco brand eerience defines our custoers’ interaction with our The eerience should delight our The eerience should eet our coan its roducts eole and custoers b roviding unrivaled —ualit custoer’s needs b being essential counications. hen custoers that eceeds their eectations. eaningful and relevant. interact with Cisco we want their eerience to be“ effortless Visionary The eerience should ake our The eerience should transfor our custoer’s life easier through its custoer’s world for the better with straightforward friendl aroach. innovative leadingšedge interactions. † The Cisco Brand