Standards for each Set of Touchpoints There are literall do›ens of touchoints in which custoers interact with Cisco—fro advertising to roduct interface to the hone call with a technical suort reresentative. e have groued these touchoints into three sets—counications roducts and services and eole—and for each set we have rovided detailed standards that define what our brand eerience should be. 10 The Cisco Brand
Cisco Brand Book Page 9 Page 11