TrueROI Methodology Summary: Product Due Diligence Cloud Ratings conducted interviews with RELAYTO representatives and reviewed vendor informational resources to inform our customer due diligence process. Cloud Ratings also trialed RELAYTO to directly understand functionalities like creating a digital sales room. Furthermore, Cloud Ratings independently reviewed publicly available RELAYTO customer user reviews to understand customer experiences and use cases better. Customer Interviews Cloud Ratings conducted interviews with 3 RELAYTO customers to verify the quantitative and qualitative impact of RELAYTO within their organizations. All customer interviews were conducted independently and without participation from RELAYTO. Customer Industry Customer Notes Interviewee Marketing Software 300+ employees Director of Marketing Insurance Brokerage 30+ employees Managing Director Predictive Analytics 15 employees Head of Marketing True ROI Financial Modeling Customer interview results were translated into quantitative bene fi t and cost estimates for a representative RELAYTO customer. Industry benchmarks are employed in model calculations to re fl ect industry norms. True ROI Report Based on veri fi ed customer information, the Cloud Ratings True ROI report estimates the fi nancial impact of adopting RELAYTO. For purposes of conservatism, qualitative bene fi ts are not included in Cloud Ratings’ estimates of ROI or payback period. 11