6. Brand elements €. Colour palette Brand positioning. BrB Our primary „rand colour is a armˆ vi„rant and and Guidelinera n The story of start. human yello. This colour should lead all of our d g applicationsˆ supported „y the „acground hite u i Brand elements. d and silver. ll secondary and text colours cannot e Our logo. l i n Logo clearspace & minimum sizes. „e used as flood „acgrounds. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Primary: Lead „rand colour Background: ‰sed for document „acgrounds econdary: ‰sed for chartingˆ illustrations and infographics Text: ‰sed for text only Colour usage. Primary typography. System typography. Tone of voice. Language themes. Language stac. oral: Tagline. Cover graphic device. PŠS •–œ˜ C ƒ “ŽŽˆ œœ“ˆ ŒŒ ivider graphic device. CŠ‘’ ”ˆ •“ˆ •”ˆ ” €™ š††•”˜‹ —”ž ˜”ž –”ž ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. Teal: Team photography. evice mocups. PŠS ‹“˜ C ƒ ŽŽˆ ““”ˆ “”” conography. nnotations. CŠ‘’ •”ˆ ”ˆ ‹Žˆ ” €™ š‹•CC— —”ž ˜”ž –”ž nfographics. llustrations. Stories of start. Charting. ight lue: Exemplar applications. PŠS “Œ”Ž C ƒ œ–œˆ “œ—ˆ “ŽŽ PoerPoint. €mailers. CŠ‘’ Žœˆ ”ˆ ”ˆ ” €™ š— †† —”ž ˜”ž –”ž Case study. T‚shirts. ƒoller „anners. …ision „oo. Pink: †lash cards . Note„oo. PŠS ˜ŒŒ C ƒ “ŽŽˆ œŒ˜ˆ “œœ pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ €mail signature. usiness cards. CŠ‘’ ”ˆ “˜ˆ ˜ˆ ” €™ š††C–‹ —”ž ˜”ž –”ž V ‡ord document. Dalenys’ yellow: hite: iler: Text nay: er Tote „ag. sion 1. Lanyards. PŠS ‹Œ‹Ž C PŠS — PŠS ˜Ž” C PŠS “•Ž— C €namel pin. 8 CŠ‘’ “ˆ ”ˆ •“ˆ ” CŠ‘’ ”ˆ ”ˆ ”ˆ ” CŠ‘’ •ˆ ‹ˆ œˆ ” range: CŠ‘’ œ””ˆ ŒŽˆ Žˆ –Ž | Get in touch. ƒ “ŽŽˆ “–•ˆ —˜ ƒ “ŽŽˆ “ŽŽˆ “ŽŽ ƒ “‹Žˆ “‹Žˆ “Ž” PŠS œŽ” C ƒ “ŽŽˆ œŒŒˆ —— ƒ ‹”ˆ ‹”ˆ —” F €™ š†††•Ž˜ €™ š†††††† €™ š€€† CŠ‘’ ”ˆ –œˆ •—ˆ ” €™ š††C•Ž— —”ž ˜”ž –”ž €™ šœ€œ€Ž” eb 2021 dalenys.com
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