5. 1 Brand elements 7. Logo restrictions Brand positioning. BrB l­ays ensure you use the master logo art­or and Guidelinera n The story of start. supplied and never edit the alenys logo in any d g ­ay. This is to promote „rand recognition and u i Brand elements. d ensure consistency across all applications. e Our logo. l i n Logo clearspace & minimum sizes. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Do not: lter the proportions of the logo Do not: €dit the monogram or logotype locup Do not: Change the logotype typeface Do not: Only colour the logo in ­hite or navy Colour usage. Primary typography. System typography. Tone of voice. Language themes. Language stac. Tagline. Cover graphic device. ivider graphic device. ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. Team photography. evice mocups. conography. nnotations. nfographics. llustrations. Stories of start. Charting. Do not: Separately recolour the monogram Do not: Place the logo over t­o colours Do not: use the "By Natixis Payment" endorsement Exemplar applications. Po­erPoint. €mailers. Case study. T‚shirts. ƒoller „anners. …ision „oo. †lash cards . Note„oo. Version 1.8 | February 2021 €mail signature. usiness cards. V ‡ord document. er Tote „ag. sion 1. Lanyards. €namel pin. 8 | Get in touch. F eb 2021 dalenys.com