Dalenys Brand Book

1.  . BrB and Guidelinera n d g u i d e l i n se Brand s guidelines Version .Ņ "ž“ƹľ Version . V er sion 1.Ņ | 8 "ž“àñ‡àĄƹĿĽĿľ | F Payment is just the start eb 2021 dalenys.com

2 .  Foreword . A welcome from our CEO BrB and Guidelinera n d g u i d e l i n se We’re changing, s we’re evolving Payments is changing. What a customer can expect, what we can do for a client is getting richer and deeper. Payment experiences, customer experiences are what we are selling. We see the payment as the start of the connection as the start of a long journey with a customer. With connected offers from us and complimentary service lines availale within our atixis Payments family we are just getting started. or us payment really is just the start. Ludovic Houri CEO, alenys Welcome to the Dalenys brand. pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ V er sion 1. 8 | F eb 2021 dalenys.com

3. 
Brand elements . Our logo Brand positioning. BrB Our logo is made up of t­o ey elementsˆ the and Guidelinera n The story of start. sym„ol and logotype. These t­o elements can d g „e separated in applicationˆ creating a strong and u i Brand elements. d recognisa„le stamp and mar of ‰uality. e Our logo. l i n Logo clearspace & minimum sizes. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Colour usage. Primary typography. System typography. Tone of voice. Language themes. Language stac. Tagline. Cover graphic device. ivider graphic device. ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. Team photography. evice mocups. conography. nnotations. nfographics. llustrations. Stories of start. Charting. Exemplar applications. Po­erPoint. €mailers. Case study. T‚shirts. Monogram: The alenys ‘’ Logotype: ‡ho ­e are ƒoller „anners. …ision „oo. †lash cards . Note„oo. pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ €mail signature. usiness cards. V ‡ord document. er Tote „ag. sion 1. Lanyards. €namel pin. Our logo 8 | Get in touch. F eb 2021 dalenys.com

4.  Brand elements . Logo clearspace & minimum sizes Brand positioning. BrB Our logo is made up of t­o ey elementsˆ the and Guidelinera n The story of start. sym„ol and logotype. These t­o elements can d g „e separated in applicationˆ creating a strong u i Brand elements. d and recognisa„le stamp and mar of ‰uality. e Our logo. l i n Logo clearspace & minimum sizes. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Logo clearspace Šinimum space around the logo olour ccepta„le logo colour variantsˆ text navy or ­hite Colour usage. Primary typography. System typography. Tone of voice. Language themes. x Language stac. Tagline. Cover graphic device. ivider graphic device. ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. hotograph l­ays ensure there is sufficient contrast for the logo to stand out Team photography. evice mocups. conography. nnotations. nfographics. llustrations. x = Height of logotype ‘D’ x Stories of start. Charting. Exemplar applications. Po­erPoint. €mailers. Case study. T‚shirts. ƒoller „anners. inimum recommended sies ased on the height of the full logo …ision „oo. †lash cards . Print — Œ.Žmm Note„oo. ‡e„ — ‘’px pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ €mail signature. usiness cards. x l­ays carry out print and screen tests V ‡ord document. er Tote „ag. ­hen reproducing the logo at sizes smaller sion 1. Lanyards. than the minimum recommended. €namel pin. 8 | Get in touch. F eb 2021 dalenys.com

5. 1 Brand elements 7. Logo restrictions Brand positioning. BrB l­ays ensure you use the master logo art­or and Guidelinera n The story of start. supplied and never edit the alenys logo in any d g ­ay. This is to promote „rand recognition and u i Brand elements. d ensure consistency across all applications. e Our logo. l i n Logo clearspace & minimum sizes. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Do not: lter the proportions of the logo Do not: €dit the monogram or logotype locup Do not: Change the logotype typeface Do not: Only colour the logo in ­hite or navy Colour usage. Primary typography. System typography. Tone of voice. Language themes. Language stac. Tagline. Cover graphic device. ivider graphic device. ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. Team photography. evice mocups. conography. nnotations. nfographics. llustrations. Stories of start. Charting. Do not: Separately recolour the monogram Do not: Place the logo over t­o colours Do not: use the "By Natixis Payment" endorsement Exemplar applications. Po­erPoint. €mailers. Case study. T‚shirts. ƒoller „anners. …ision „oo. †lash cards . Note„oo. Version 1.8 | February 2021 €mail signature. usiness cards. V ‡ord document. er Tote „ag. sion 1. Lanyards. €namel pin. 8 | Get in touch. F eb 2021 dalenys.com

6. ­ Brand elements €. Colour palette Brand positioning. BrB Our primary „rand colour is a ­armˆ vi„rant and and Guidelinera n The story of start. human yello­. This colour should lead all of our d g applicationsˆ supported „y the „acground ­hite u i Brand elements. d and silver. ll secondary and text colours cannot e Our logo. l i n Logo clearspace & minimum sizes. „e used as flood „acgrounds. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Primary: Lead „rand colour Background: ‰sed for document „acgrounds econdary: ‰sed for chartingˆ illustrations and infographics Text: ‰sed for text only Colour usage. Primary typography. System typography. Tone of voice. Language themes. Language stac. oral: Tagline. Cover graphic device. PŠS •–œ˜ C ƒ “ŽŽˆ œœ“ˆ ŒŒ ivider graphic device. CŠ‘’ ”ˆ •“ˆ •”ˆ ” €™ š††•”˜‹ —”ž ˜”ž –”ž ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. Teal: Team photography. evice mocups. PŠS ‹“˜ C ƒ ŽŽˆ ““”ˆ “”” conography. nnotations. CŠ‘’ •”ˆ ”ˆ ‹Žˆ ” €™ š‹•CC— —”ž ˜”ž –”ž nfographics. llustrations. Stories of start. Charting. ight lue: Exemplar applications. PŠS “Œ”Ž C ƒ œ–œˆ “œ—ˆ “ŽŽ Po­erPoint. €mailers. CŠ‘’ Žœˆ ”ˆ ”ˆ ” €™ š— †† —”ž ˜”ž –”ž Case study. T‚shirts. ƒoller „anners. …ision „oo. Pink: †lash cards . Note„oo. PŠS ˜ŒŒ C ƒ “ŽŽˆ œŒ˜ˆ “œœ pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ €mail signature. usiness cards. CŠ‘’ ”ˆ “˜ˆ ˜ˆ ” €™ š††C–‹ —”ž ˜”ž –”ž V ‡ord document. Dalenys’ yellow: hite: iler: Text nay: er Tote „ag. sion 1. Lanyards. PŠS ‹Œ‹Ž C PŠS — PŠS ˜Ž” C PŠS “•Ž— C €namel pin. 8 CŠ‘’ “ˆ ”ˆ •“ˆ ” CŠ‘’ ”ˆ ”ˆ ”ˆ ” CŠ‘’ •ˆ ‹ˆ œˆ ” range: CŠ‘’ œ””ˆ ŒŽˆ Žˆ –Ž | Get in touch. ƒ “ŽŽˆ “–•ˆ —˜ ƒ “ŽŽˆ “ŽŽˆ “ŽŽ ƒ “‹Žˆ “‹Žˆ “Ž” PŠS œŽ” C ƒ “ŽŽˆ œŒŒˆ —— ƒ ‹”ˆ ‹”ˆ —” F €™ š†††•Ž˜ €™ š†††††† €™ š€€† CŠ‘’ ”ˆ –œˆ •—ˆ ” €™ š††C•Ž— —”ž ˜”ž –”ž €™ šœ€œ€Ž” eb 2021 dalenys.com

7.  Get in touch. . BrB and Guidelinera n d g u i d e l i n se s Get in touch If you have any questions regarding the document, or any specific use-case that is not covered, please contact: [email protected] pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ V er sion 1. 8 | F Payment is just the start eb 2021 dalenys.com