4.  Brand elements . Logo clearspace & minimum sizes Brand positioning. BrB Our logo is made up of t­o ey elementsˆ the and Guidelinera n The story of start. sym„ol and logotype. These t­o elements can d g „e separated in applicationˆ creating a strong u i Brand elements. d and recognisa„le stamp and mar of ‰uality. e Our logo. l i n Logo clearspace & minimum sizes. se Logo restrictions. s Logo placement. Natixis Payment endorsement. Colour palette. Logo clearspace Šinimum space around the logo olour ccepta„le logo colour variantsˆ text navy or ­hite Colour usage. Primary typography. System typography. Tone of voice. Language themes. x Language stac. Tagline. Cover graphic device. ivider graphic device. ody graphic device. mage graphic device. raphic device detail. ero photography. Sector photography. hotograph l­ays ensure there is sufficient contrast for the logo to stand out Team photography. evice mocups. conography. nnotations. nfographics. llustrations. x = Height of logotype ‘D’ x Stories of start. Charting. Exemplar applications. Po­erPoint. €mailers. Case study. T‚shirts. ƒoller „anners. inimum recommended sies ased on the height of the full logo …ision „oo. †lash cards . Print — Œ.Žmm Note„oo. ‡e„ — ‘’px pžàä±ÑÊƹľƌŅƹƹƹƹǾƹƹƹƹ"ž“àñ‡àĄƹĿĽĿľƹ €mail signature. usiness cards. x l­ays carry out print and screen tests V ‡ord document. er Tote „ag. ­hen reproducing the logo at sizes smaller sion 1. Lanyards. than the minimum recommended. €namel pin. 8 | Get in touch. F eb 2021 dalenys.com