Esso Brand Book

TM Esso Card logo guidelines TM Esso Card logo TM The Esso Card logo is the visual representation TM of the Esso Card brand. Avoid changing the proportions, style, and color of the logo. Only authorized artwork of the logo should be used for reproduction. Logo color Always adhere to color specifications to ensure consistent presentation of our logo. For all print Logo color communications, refer to Pantone® or CMYK specifications. For all digital communications (e.g., PowerPoint® presentations or on a website), refer to RGB or Hex specifications. ExxonMobil ExxonMobil White Clear space Red Blue A minimum amount of clear space should always Pantone 485 C 293 C n/a surround the logo, separating it from other graphic elements. This protected area preserves the CMYK 0 100 90 0 100 60 0 0 0 0 0 0 legibility and visual impact of the logo. RGB 254 0 12 12 71 157 255 255 255 HEX #D42E12 #0047BA #FFFFFF The minimum clear space is equal to the height of the “E” in Esso mark on all sides of the logo. When placed on the ExxonMobil Blue background, the Clear space minimum clear space may be equal to 1/2 of the height of the “E” in Esso mark on all sides of the logo. Note: When placed on the Minimum size ExxonMobil Blue background, Minimum size is the smallest size at which to the minimum clear space may safely reproduce the logo for both print and be equal to 1/2 of the height of the “E” in Esso wordmark on digital applications. all sides of the logo. To ensure quality reproduction, the logo may not be reproduced with the height of the “E” in Esso mark smaller than 0.156 inches; 4 mm; or 11 pixels. Minimum size 0.156 in or 4mm or 11px Note: All logo variations share the same clear space and minimum size specifications. For internal use and approved agency and card issuer use only. © 2016 Exxon Mobil Corporation. March 2016 1

TM Esso Card logo guidelines TM Esso Card logo variations Using the appropriate logo variations is critical on 2-Line color positive 2-Line one color positive every application. When selecting the logo, consider the space in which the logo will be shown to ensure legibility and visual impact of the logo. The color-positive and color-reverse logos are the preferred versions. Use the color-positive version on all white or light backgrounds. Use the color-reverse version on black or dark backgrounds. One-color versions may be used when print color is limited. TM Use of Esso Card name esso_card_tm_cmyk.eps esso_card_tm_black.eps TM When communicating about the Esso Card network, esso_card_tm_rgb.eps esso_card_tm_black.png follow these principles to ensure consistent and esso_card_tm_rgb.png accurate global use: TM • Always write Esso Card with capitals “E” and “C.” TM • Place a symbol on the shoulder of the word “Card” in the first appearance of the trademark in the text 2-Line one color reverse pattern 2-Line color reverse 2-Line one color reverse TM (Esso Card ). (preferred) TM • Always use Esso Card as an adjective or modifier, TM never as a verb or a noun e.g., Esso Card network, TM Esso Card fuel card, etc. TM • In headlines and body copy, write Esso Card in straight type. Never use the logo artwork in headlines or body copy. • In rare instances, where the use of Esso CardTM as a noun cannot be avoided, use “Esso card” TM (with a lowercase “c” and without ) for English communications. For communications in other languages, “ESSO CARD™” (all capital letters TM and with ) may be used. esso_card_tm_rev_pattern_cmyk.eps esso_card_tm_rev_cmyk.eps esso_card_tm_white.eps esso_card_tm_rev_pattern_rgb.eps esso_card_tm_rev_rgb.eps esso_card_tm_white.png esso_card_tm_rev_pattern_rgb.png esso_card_tm_rev_rgb.png Note: Within these guidelines, logos are occasionally displayed within a box or shape. This treatment is for display purposes only. Always adhere to clear space specifications. For internal use and approved agency and card issuer use only. © 2016 Exxon Mobil Corporation. March 2016 2