TM Esso Card logo guidelines TM Esso Card logo variations Using the appropriate logo variations is critical on 2-Line color positive 2-Line one color positive every application. When selecting the logo, consider the space in which the logo will be shown to ensure legibility and visual impact of the logo. The color-positive and color-reverse logos are the preferred versions. Use the color-positive version on all white or light backgrounds. Use the color-reverse version on black or dark backgrounds. One-color versions may be used when print color is limited. TM Use of Esso Card name esso_card_tm_cmyk.eps esso_card_tm_black.eps TM When communicating about the Esso Card network, esso_card_tm_rgb.eps esso_card_tm_black.png follow these principles to ensure consistent and esso_card_tm_rgb.png accurate global use: TM • Always write Esso Card with capitals “E” and “C.” TM • Place a symbol on the shoulder of the word “Card” in the first appearance of the trademark in the text 2-Line one color reverse pattern 2-Line color reverse 2-Line one color reverse TM (Esso Card ). (preferred) TM • Always use Esso Card as an adjective or modifier, TM never as a verb or a noun e.g., Esso Card network, TM Esso Card fuel card, etc. TM • In headlines and body copy, write Esso Card in straight type. Never use the logo artwork in headlines or body copy. • In rare instances, where the use of Esso CardTM as a noun cannot be avoided, use “Esso card” TM (with a lowercase “c” and without ) for English communications. For communications in other languages, “ESSO CARD™” (all capital letters TM and with ) may be used. esso_card_tm_rev_pattern_cmyk.eps esso_card_tm_rev_cmyk.eps esso_card_tm_white.eps esso_card_tm_rev_pattern_rgb.eps esso_card_tm_rev_rgb.eps esso_card_tm_white.png esso_card_tm_rev_pattern_rgb.png esso_card_tm_rev_rgb.png Note: Within these guidelines, logos are occasionally displayed within a box or shape. This treatment is for display purposes only. Always adhere to clear space specifications. For internal use and approved agency and card issuer use only. © 2016 Exxon Mobil Corporation. March 2016 2