Esso Brand Book

TM Esso Card logo guidelines TM Esso Card logo TM The Esso Card logo is the visual representation TM of the Esso Card brand. Avoid changing the proportions, style, and color of the logo. Only authorized artwork of the logo should be used for reproduction. Logo color Always adhere to color specifications to ensure consistent presentation of our logo. For all print Logo color communications, refer to Pantone® or CMYK specifications. For all digital communications (e.g., PowerPoint® presentations or on a website), refer to RGB or Hex specifications. ExxonMobil ExxonMobil White Clear space Red Blue A minimum amount of clear space should always Pantone 485 C 293 C n/a surround the logo, separating it from other graphic elements. This protected area preserves the CMYK 0 100 90 0 100 60 0 0 0 0 0 0 legibility and visual impact of the logo. RGB 254 0 12 12 71 157 255 255 255 HEX #D42E12 #0047BA #FFFFFF The minimum clear space is equal to the height of the “E” in Esso mark on all sides of the logo. When placed on the ExxonMobil Blue background, the Clear space minimum clear space may be equal to 1/2 of the height of the “E” in Esso mark on all sides of the logo. Note: When placed on the Minimum size ExxonMobil Blue background, Minimum size is the smallest size at which to the minimum clear space may safely reproduce the logo for both print and be equal to 1/2 of the height of the “E” in Esso wordmark on digital applications. all sides of the logo. To ensure quality reproduction, the logo may not be reproduced with the height of the “E” in Esso mark smaller than 0.156 inches; 4 mm; or 11 pixels. Minimum size 0.156 in or 4mm or 11px Note: All logo variations share the same clear space and minimum size specifications. For internal use and approved agency and card issuer use only. © 2016 Exxon Mobil Corporation. March 2016 1