EXCLUSION ZONE, a little elbow room to help us stand out. With all logos, a clear space around the mark is needed on all sides to ensure that the logo’s integrity is protected. On all sides, the exclusion zone should be measured from the farthest edge of the logo. At a minimum the size of the O in FLORIDA is used to measure the clearance distance from the logo to the nearest element. No element may encroach on this space. MINIMUM SIZE, Yes, a designer just said... make the logo bigger. 3.5mm min. Landscape logos must not be reproduced at a size smaller than 3.5mm in height. Stacked logos must not be reproduced at a size smaller 7mm min. than 7mm in height. BRAND GUIDELINES | 5