SIERRA: PRODUCT/BUYER ATTRIBUTES MASTER AMONG A SEGMENT COMMITTED, PROVEN, LEADER, POWERFUL ROLE WITHIN THE BRAND OF APPRENTICES The brand anchor. Sierra is experienced and proven; its AGE: 25-54 capability and power set the tone for the rest of GMC. GENDER: 80% MALE, 20% FEMALE HH INCOME: 60K+ WHAT IT IS BUILT TO DO Be the ultimate expression of professional-grade engineering from engineers who never say never. WHO WILL DRIVE IT The leaders and the best. They possess a never-say-never attitude; “can’t” isn’t a word in their vocabulary. They don’t wait for things to happen, they make them happen through preparation, hard work and flawless execution. Up for any challenge, their truck is a reflection of their work ethic and attention to detail. PERCEPTUAL SPACES Sierra has the same strong presence on the toughest job sites as it does at a meeting with clients (after all, it is the best- looking truck out there). PRODUCT FEATURES Sierra’s exterior styling conveys strength, power and capability; it provides the confidence to handle any situation. Sierra’s spacious interior boasts generous storage space. It also offers one of the broadest engine lineups in the industry, from job-ready Work Truck models to the unique combination of performance and luxury found in Sierra Denali. Sierra’s powerful Vortec-based powertrains deliver the unlikely combination of power and excellent fuel efficiency.