YUKON: PRODUCT/BUYER ATTRIBUTES CONFIDENTLY IN COMMAND BALANCED, PROACTIVE, CAPACITY, DISCERNING ROLE WITHIN THE BRAND The traditional large SUV. Provides power, size and comfort for AGE: 35-54 carrying people/cargo and towing boats/trailers. GENDER: 60% MALE, 40% FEMALE HH INCOME: 100K+ WHAT IT IS BUILT TO DO Deliver an advantage on the road with its superior presence and performance. Its size and strength are a formidable example of GMC’s engineering excellence. WHO WILL DRIVE IT Proactive people living rich, satisfying and successful lives. They have worked hard to achieve the comforts of life, but it’s not about prestige, it’s about a life well lived. They feel in charge of their lives and ready to take on any challenge. PERCEPTUAL SPACES GMC Yukon is a vehicle for those who lead big, balanced lives. You’d be likely to find it at the weekend home of an accomplished executive. PRODUCT FEATURES Makes drivers feel confident on the road. A 6-speed transmission with Driver Shift Control, automatic locking rear differential and StabiliTrak with proactive roll avoidance provide power and control. Bluetooth, Bose® audio, 10-way power adjustable front seats and a Rear-Seat Entertainment System reward passengers with a first-class experience.