PAG E 4 SIZING The size of the logo is measured by the width of the wordmark – between the left edge of the ‘J’ and the right edge of the bottom of the ‘R’. MINIMUM SIZE FOR PRINT COMMUNICATIONS The minimum recommended size of the Jaguar chrome logo in printed communications is 18mm. If the logo needs to be smaller than 18mm, use the small use monochrome version. The small use monochrome logo can never be less than 12mm wide. MINIMUM SIZE FOR DIGITAL COMMUNICATIONS The minimum recommended size of the Jaguar chrome logo for digital communications is 90 pixels. If the logo needs to be smaller than 90 pixels, use the small-use monochrome version. The small-use monochrome logo can never be less than 60 pixels wide. LOGO USAGE GUIDELINES SIZING AND MINIMUM SIZE J AG U A R STYL E G UID E | LO G OS MEASURING THE LOGO FOR PRINT COMMUNICATIONS FOR DIGITAL COMMUNICATIONS Minimum size for the chrome logo is 18mm Measure from the left edge of the ‘J’ to the right edge of the bottom of the ‘R’. Minimum size for the monochrome logo is 12mm Minimum size for the chrome logo is 90 pixels Minimum size for the monochrome logo is 60 pixels