PAG E 5 JAGUAR Our primary typeface is called ‘Jaguar’, and is available in two weights: Bold and Regular. It is to be used for headlines, titles and sub- heads. Uppercase (all caps) is the preferred use for all Jaguar communications and should be used for primary messaging and headlines. Lowercase should be used in exceptional circumstances when uppercase is too large for a given format. GOTHAM Gotham is our secondary typeface. It is used for body copy and quotations, but not head - lines. We use three weights of Gotham: Bold, Book and Light. ARIAL Arial is used for live copy within websites and PowerPoint only, if Gotham is not available. DOWNLOADING GOTHAM The Gotham font can be purchased and downloaded from: http://www.typography.com/fonts/font_ styles.php?productLineID=100008 FONT USAGE GUIDELINES TYPOGRAPHY J AG U A R STYL E G UID E | FONTS JAGUAR BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz J AG U A R R EG UL A R ABC D E F GH IJ K L M NO PQ RSTU VWX Y Z 1234567890 abcdefghijklmnopqrstuvwxyz GOTHAM LIGHT A BCDEF GHI JK LM N O PQRS T UVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz GOTHAM BOOK AB CDEF GH IJ K L M N O PQRS T UVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz GOTHAM BOLD AB C D EF GH IJK LM N O PQRS T UVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz