34 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 35 Corporate Signature Our Corporate Signature Johnson & Johnson is the name of our company, and the entire J&J IN TEXT Signature Elements word-group is reflected in our Corporate Signature. The full name When J&J initials are used, they should appear in the same type style, Configurations must be used whenever possible. size, and color as the surrounding text. Ensure the two letters and Staging Area the ampersand symbol (&) are a single unit. Do not insert spaces in Color Variations However, in certain circumstances, an abbreviation of our name or logo between characters, or after each letter. Backgrounds may be employed. Such abbreviations cannot replace a legal corporate Minimum Size Our Name in Text designation where one is required. J&J Abbreviating THE INITIALS: J&J The only approved abbreviation for Johnson & Johnson in text is “J&J.” Our Name To determine where the use of this abbreviation would be appropriate International in contracts or other documents to identify the company, contact your Executions Johnson & Johnson lawyer. J&J IN WEB AND DIGITAL APPLICATIONS Incorrect Use When an ampersand symbol (&) is unavailable in applications such as web addresses, stock symbol, and email addresses, the following abbreviation may be used. There is no logo for this abbreviation, and the text may not be stylized. Where possible, the letters should appear in lowercase, but some applications, such as stock symbol, may require an uppercase treatment. jnj J&J AS A LOGO The only approved abbreviation of the Corporate Signature is the J&J logo. This logo may be substituted in select applications when space is limited and does not allow for the use of the full Corporate Signature and where approved by the Law Department. The J&J logo may be used for certain promotional items and on approved packaging applications consistent with the Corporate Signature Policy.