JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS 7 JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS 4 Distribution Statement Distribution Statement McNEIL CONSUMER Acceptable treatments for the distribution statement on packaging JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS 7 HEALTHCARE are shown below. DO NOT use the McNeil Consumer Healthcare JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS Logo in the distribution statement. 7 JOHNSON & JOHNSON Acceptable treatments for the distribution statement on packaging CONSUMER INC. are shown below. DO NOT use the Johnson & Johnson Script Logo Distribution Statement TYPING FORMAT in the distribution statement. Operating Compan Name ecluding the Diision Name is tped JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS Distribution Statement 4 in pt old ppercase. All other information is tped in pt egular JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS 4 McNEIL CONSUMER 32 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 33 Acceptable treatments for the distribution statement on packaging TYPING FORMAT Title Case. JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS 7 HEALTHCARE are shown below. DO NOT use the McNeil Consumer Healthcare Operating ompan Name ecluding the Diision Name is tped JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS 7 McNEIL CONSUMER Acceptable treatments for the distribution statement on packaging Logo in the distribution statement. Distribution Statement in pt old ppercase. All other information is tped in pt ­egular ­lease use erthold Ak€iden€ ‚rotesk font and choose the most Distribution Statement HEALTHCARE are shown below. DO NOT use the McNeil Consumer Healthcare Corporate Signature Title ase. Logo in the distribution statement. legible color from the our brand palette to ensure readabilit. Distribution Statement TYPING FORMAT HORIZONTAL – CENTERED JOHNSON & JOHNSON Distribution Statement Operating Compan Name ecluding the Diision Name is tped Acceptable treatments for the distribution statement on packaging JOHNSON & JOHNSON FAMILY OF COMPANIES GUIDELINES & PACKAGING STANDARDS €lease use erthold Ak‚iden‚ ƒrotesk font and choose the most JOHNSON & JOHNSON Acceptable treatments for the distribution statement on packaging 4 TYPING FORMAT in pt old ppercase. All other information is tped in pt egular Our Corporate Signature CONSUMER INC. PACKAGING: BACK PANEL MCNEIL PACKAGING: BACK PANEL CONTINUED Distributed bƒ are shown below. DO NOT use the Johnson & Johnson Script Logo CONSUMER INC. legible color from the our brand palette to ensure readabilit. Operating Compan Name ecluding the Diision Name is tped are shown below. DO NOT use the Johnson & Johnson Script Logo JOHNSON & JOHNSON CONSUMER INC. Signature Elements McNEIL CONSUMER Title Case. For consumer-facing products and brands that are prohibited from Acceptable treatments for the distribution statement on packaging in the distribution statement. McNeil Consumer Healthcare Diision in pt old ppercase. All other information is tped in pt egular Configurations in the distribution statement. McNEIL CONSUMER „ort …ashington† ­A ‡ˆ‰Š‹ ŒA HEALTHCARE Acceptable treatments for the distribution statement on packaging using the Corporate Signature, and if Johnson & Johnson is part are shown below. DO NOT use the McNeil Consumer Healthcare © ‘’‘C“ ”‰•• Staging Area HORIZONTAL – CENTERED Title Case. HEALTHCARE ­lease use erthold Ak€iden€ ‚rotesk font and choose the most Distribution Statement of the operating company legal name, then the Corporate Signature are shown below. DO NOT use the McNeil Consumer Healthcare TYPING FORMAT Logo in the distribution statement. –uestions— Color Variations TYPING FORMAT call toll˜free XXX-XXX-XXXX Distributed b„ Logo in the distribution statement. legible color from the our brand palette to ensure readabilit. must appear in plain text when used on the back panel. or 215-273-8755 ™collectš Backgrounds Operating ompan Name ecluding the Diision Name is tped JOHNSON & JOHNSON CONSUMER INC. ­lease use erthold Ak€iden€ ‚rotesk font and choose the most www.brand.com Operating ompan Name ecluding the Diision Name is tped Skillman… NJ †‡‡ˆ‰Š‹‡ Œade in Žtal TYPING FORMAT Minimum Size in pt old ppercase. All other information is tped in pt ­egular HORIZONTAL – CENTERED JOHNSON & JOHNSON in pt old ppercase. All other information is tped in pt ­egular legible color from the our brand palette to ensure readabilit. © J&JŽ ’†““ TYPING FORMAT Acceptable treatments for the distribution statement on packaging Operating Compan Name ecluding the Diision Name is tped Title ase. CONSUMER INC. Title ase. ­AND “® is a registered trademark. HORIZONTAL – FLUSH LEFT ® Operating Compan Name ecluding the Diision Name is tped Distributed bƒ ­AND “ est une mar•ue déposeé. are shown below. DO NOT use the Johnson & Johnson Script Logo HORIZONTAL – CENTERED Our Name in pt old ppercase. All other information is tped in pt egular JOHNSON & JOHNSON CONSUMER INC. in pt old ppercase. All other information is tped in pt egular in the distribution statement. €lease use erthold Ak‚iden‚ ƒrotesk font and choose the most Title Case. Distributed bƒ McNeil Consumer Healthcare Diision Distributed bƒ „ort …ashington† ­A ‡ˆ‰Š‹ ŒA €lease use erthold Ak‚iden‚ ƒrotesk font and choose the most Title Case. JOHNSON & JOHNSON CONSUMER INC. legible color from the our brand palette to ensure readabilit. JOHNSON & JOHNSON CONSUMER INC. © ‘’‘C“ ”‰•• in Text HORIZONTAL – FLUSH LEFT McNeil Consumer Healthcare Diision legible color from the our brand palette to ensure readabilit. McNeil Consumer Healthcare Diision „ort …ashington† ­A ‡ˆ‰Š‹ ŒA ©‘’‘C“ ”‰•• TYPING FORMAT ­lease use erthold Ak€iden€ ‚rotesk font and choose the most –uestions— Abbreviating Our „ort …ashington† ­A ‡ˆ‰Š‹ ŒA call toll˜free XXX-XXX-XXXX Distributed b„ © ‘’‘C“ ”‰•• –uestions— Name Operating ompan Name ecluding the Diision Name is tped ­lease use erthold Ak€iden€ ‚rotesk font and choose the most or 215-273-8755 ™collectš legible color from the our brand palette to ensure readabilit. JOHNSON & JOHNSON CONSUMER INC. call toll˜free XXX-XXX-XXXX HORIZONTAL – CENTERED –uestions— or 215-273-8755 ™collectš www.brand.com International Skillman… NJ †‡‡ˆ‰Š‹‡ Œade in Žtal legible color from the our brand palette to ensure readabilit. in pt old ppercase. All other information is tped in pt ­egular HORIZONTAL – CENTERED call toll˜free XXX-XXX-XXXX www.brand.com Executions or 215-273-8755 ™collectš Title ase. © J&JŽ ’†““ Distributed b„ HORIZONTAL – CENTERED ® www.brand.com ­AND “ is a registered trademark. Incorrect Use Distributed b„ JOHNSON & JOHNSON CONSUMER INC. HORIZONTAL – CENTERED HORIZONTAL – FLUSH LEFT ® ­AND “ est une mar•ue déposeé. JOHNSON & JOHNSON CONSUMER INC. 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McNeil Consumer Healthcare Diision call toll˜free XXX-XXX-XXXX –uestions— Distributed b„ McNeil Consumer Healthcare Diision „ort …ashington† ­A ‡ˆ‰Š‹ ŒA –uestions— call toll˜free XXX-XXX-XXXX or 215-273-8755 ™collectš JOHNSON & JOHNSON „ort …ashington† ­A ‡ˆ‰Š‹ ŒA ©‘’‘C“ ”‰•• HORIZONTAL – CENTERED HORIZONTAL – FLUSH LEFT call toll˜free XXX-XXX-XXXX ©‘’‘C“ ”‰•• HORIZONTAL – FLUSH LEFT CONSUMER INC. www.brand.com or 215-273-8755 ™collectš Skillman… NJ †‡‡ˆ‰Š‹‡ –uestions— or 215-273-8755 ™collectš www.brand.com www.brand.com –uestions— Distributed b„ Distributed b„ call toll˜free XXX-XXX-XXXX Œade in Žtal call toll˜free XXX-XXX-XXXX JOHNSON & JOHNSON CONSUMER INC. 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CONSUMER INC. „ort …ashington† ­A ‡ˆ‰Š‹ ŒA ©‘’‘C“ ”‰•• McNeil Consumer Healthcare Diision McNeil Consumer Healthcare Diision Distributed bƒ Distributed bƒ „ort …ashington† ­A ‡ˆ‰Š‹ ŒA ©‘’‘C“ ”‰•• „ort …ashington† ­A ‡ˆ‰Š‹ ŒA –uestions— JOHNSON & JOHNSON HORIZONTAL – FLUSH LEFT VERTICAL – CENTERED JOHNSON & JOHNSON ©‘’‘C“ ”‰•• call toll˜free XXX-XXX-XXXX CONSUMER INC. CONSUMER INC. –uestions— or 215-273-8755 ™collectš McNeil Consumer Healthcare Diision VERTICAL – CENTERED VERTICAL – FLUSH LEFT McNeil Consumer Healthcare Diision call toll˜free XXX-XXX-XXXX –uestions— www.brand.com „ort …ashington† ­A ‡ˆ‰Š‹ ŒA Distributed b„ „ort …ashington† ­A ‡ˆ‰Š‹ ŒA Distributed b„ or 215-273-8755 ™collectš call toll˜free XXX-XXX-XXXX JOHNSON & JOHNSON CONSUMER INC. ©‘’‘C“ ”‰•• ©‘’‘C“ ”‰•• JOHNSON & JOHNSON www.brand.com or 215-273-8755 ™collectš Distributed b„ Distributed b„ Skillman… NJ †‡‡ˆ‰Š‹‡ Œade in Žtal CONSUMER INC. www.brand.com JOHNSON & JOHNSON JOHNSON & JOHNSON –uestions— –uestions— Skillman… NJ †‡‡ˆ‰Š‹‡ CONSUMER INC. CONSUMER INC. call toll˜free XXX-XXX-XXXX call toll˜free XXX-XXX-XXXX © J&JŽ ’†““ Œade in Žtal VERTICAL – CENTERED Skillman… NJ †‡‡ˆ‰Š‹‡ Skillman… NJ †‡‡ˆ‰Š‹‡ or 215-273-8755 ™collectš or 215-273-8755 ™collectš ® is a registered trademark. ­AND “ Œade in Žtal VERTICAL – CENTERED Œade in Žtal www.brand.com www.brand.com ® ­AND “ est une mar•ue déposeé. © J&JŽ ’†““ VERTICAL – FLUSH LEFT ® Distributed bƒ ­AND “ is © J&JŽ ’†““ © J&JŽ ’†““ JOHNSON & JOHNSON ® ® a registered trademark. ­AND “ is ­AND “ is Distributed bƒ ® CONSUMER INC. ­AND “ est une Distributed bƒ a registered trademark. a registered trademark. JOHNSON & JOHNSON VERTICAL – FLUSH LEFT ® ® McNeil Consumer Healthcare Diision mar•ue déposeé. JOHNSON & JOHNSON ­AND “ est une ­AND “ est une CONSUMER INC. VERTICAL – CENTERED mar•ue déposeé. „ort …ashington† ­A ‡ˆ‰Š‹ ŒA CONSUMER INC. mar•ue déposeé. McNeil Consumer Healthcare Diision ©‘’‘C“ ”‰•• McNeil Consumer Healthcare Diision „ort …ashington† ­A ‡ˆ‰Š‹ ŒA Distributed bƒ „ort …ashington† ­A ‡ˆ‰Š‹ ŒA ©‘’‘C“ ”‰•• JOHNSON & JOHNSON Distributed b„ –uestions— ©‘’‘C“ ”‰•• CONSUMER INC. JOHNSON & JOHNSON call toll˜free XXX-XXX-XXXX –uestions— McNeil Consumer Healthcare Diision CONSUMER INC. or 215-273-8755 ™collectš –uestions— VERTICAL – FLUSH LEFT call toll˜free XXX-XXX-XXXX „ort …ashington† ­A ‡ˆ‰Š‹ ŒA Skillman… NJ †‡‡ˆ‰Š‹‡ www.brand.com call toll˜free XXX-XXX-XXXX VERTICAL – FLUSH LEFT or 215-273-8755 ™collectš Œade in Žtal ©‘’‘C“ ”‰•• or 215-273-8755 ™collectš www.brand.com Distributed b„ –uestions— www.brand.com © J&JŽ ’†““ JOHNSON & JOHNSON Distributed b„ ® call toll˜free XXX-XXX-XXXX ­AND “ is CONSUMER INC. VERTICAL – FLUSH LEFT JOHNSON & JOHNSON or 215-273-8755 ™collectš a registered trademark. Skillman… NJ †‡‡ˆ‰Š‹‡ VERTICAL – FLUSH LEFT CONSUMER INC. ® www.brand.com ­AND “ est une Œade in Žtal Skillman… NJ †‡‡ˆ‰Š‹‡ mar•ue déposeé. Distributed bƒ Œade in Žtal JOHNSON & JOHNSON © J&JŽ ’†““ Distributed bƒ © J&JŽ ’†““ ­AND “® is CONSUMER INC. JOHNSON & JOHNSON ® a registered trademark. McNeil Consumer Healthcare Diision ­AND “ is CONSUMER INC. ® „ort …ashington† ­A ‡ˆ‰Š‹ ŒA a registered trademark. ­AND “ est une McNeil Consumer Healthcare Diision ® mar•ue déposeé. ©‘’‘C“ ”‰•• ­AND “ est une „ort …ashington† ­A ‡ˆ‰Š‹ ŒA VERTICAL – FLUSH LEFT mar•ue déposeé. ©‘’‘C“ ”‰•• –uestions— call toll˜free XXX-XXX-XXXX –uestions— Distributed b„ or 215-273-8755 ™collectš call toll˜free XXX-XXX-XXXX JOHNSON & JOHNSON www.brand.com CONSUMER INC. or 215-273-8755 ™collectš Skillman… NJ †‡‡ˆ‰Š‹‡ www.brand.com Œade in Žtal © J&JŽ ’†““ ­AND “® is a registered trademark. ® ­AND “ est une mar•ue déposeé.