70 JOHNSON & JOHNSON CORPORATE DESIGN STANDARDS VERSION 2.1 71 Graphic Style Our Graphic Style WEBSITES INTRANET SITES Photography Our corporate website is a powerful way to engage our consumers, Internal-facing sites must follow the design standards including Color Palette typography, and color palette. Photography and secondary graphics Typography customers, and colleagues alike by sharing our stories about the Supporting Graphics people whose lives we touch around the world. It is one of the few should be determined based on the content and function of the site. consumer-facing expressions of the breadth of our reach as a family Websites of companies. CONSUMER SECTOR INTRANET Presentations Our Credo Any external-facing website designated jnj.com, with a local country designator (e.g, jnj.co.uk), or other variations (e.g, Johnsonandjohnson. com, j-n-j.com, etc...) must be coordinated with Corporate Communication to ensure global consistency. HTTP://WWW.JNJ.COM COLOR NAME SPOT COLOR CMYK RGB HEX# J&J red (web)* N/A 5/100/71/22 180/22/1 B41601 ® No values have been provided for Pantone Matching System or CMYK, as this exception is for RGB applications only. *The default RGB values of Johnson & Johnson red create too much contrast when used as transparency overlay in digital applications, so a darker red (RGB =180/22/1) has been selected for this purpose only. ® is a registered trademark of Pantone, LLC. Pantone