31 PRIMARY COLOR PALETTE These are the primary colors associated with March of Dimes. The Brand Purple is used in the mark while Plum Purple, Accent Purple and Cornflower work to support it. Note: The Pantone swatches can be found in The Plus Series. Swatch files are provided in the assets folder. MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY Note: Use this for headlines on a Brand Purple background. ACCENT PURPLE 2091 C C85 M100 Y0 K30 R91 G61 B178 #5B3DB2 BRAND PURPLE 2090 C C85 M100 Y0 K0 R112 G41 B236 #7029EC PMS: CMYK: RGB: HEX: PMS: CMYK: RGB: HEX: CORNFLOWER CORNFLOWER - 50% TINT 2130 C C 82 M62 Y0 K0 R97 G121 B255 #6179FF 2130 C - 50% Tint C 42 M25 Y0 K0 R176 G188 B255 #B0BCFF PMS: CMYK: RGB: HEX: PMS: CMYK: RGB: HEX: