30 Logos should not appear closer than the clearspace guidance outlined on the previous page. Logos should not overlap. Logos should not be separated by divider lines. The black and white logo should not be used for collateral pieces in color. The logo should not be modified. The logo should not be paired with chapters or text other than the tagline. Below are examples of how not to use the logo in co-branding situations. Please refrain from pairing the logo with partners in these ways. CO-BRANDING MISUSE MARCH OF DIMES • BRAND BOOK • VISUAL IDENTITY